Digital Marketing Specialist

Employer: METRO Romania
Domain:
  • Marketing
  • Advertising
  • Retail - Trade
  • Job type: full-time
    Job level: 0 - 1 years of experience
    Location:
  • BUCHAREST
  • Updated at: 16.10.2024
    Remote work: On-site

    Company Description

    • At METRO, we champion independent businesses through our 30 stores and the LaDoiPasi chain. We support local businesses by offering diversified multichannel solutions and developing strong, long-term relationships with retailers and HoReCa customers.
    • We have been building successful careers since 1996, and our Top Employer certification confirms our commitment to constantly improving the experience of our colleagues by creating a safe and stable work environment with opportunities for professional development, including at an international level
    • #METROVIBE reflects the friendly and optimistic working atmosphere! We are always with a smile on our faces, ready to go through any challenge together!
    • We are 4000 #METROCHAMPIONS and we invite you to find out more and join the team!

    Job Description

    Are you passionate about creating impactful online strategies? Do you thrive in a fast-paced, innovative environment? You could be a perfect fit for METRO Romania as a Digital Marketing Specialist!

    Join us and you will:

    • Implement digital marketing strategies to promote products, boost brand visibility, and drive traffic to stores;
    • Develop a content calendar and ensure consistent and relevant content is being produced, which aligns with the company's goal;
    • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI;
    • Oversee banner ads and remarketing campaigns on Google Display Network and other platforms;
    • Plan, allocate, and monitor the digital marketing budget for paid campaigns to ensure efficiency and profitability;
    • Create and manage social media content and paid advertising to engage customers and promote sales events;
    • Track performance metrics (traffic, conversion rates, ROI) using tools like Google Analytics, and adjust strategies based on insights;
    • Coordinate digital efforts to create a seamless customer experience across online and physical retail touchpoints.

    Qualifications

    To be successful in this role and to enjoy your morning coffee with great colleagues, you will need:

    • Ability to plan, execute, and optimize multi-channel marketing campaigns aimed at driving sales and customer engagement;
    • Analytical skills to interpret campaign data, track performance, and make data-driven decisions to improve ROI;
    • Ability to manage digital marketing budgets;
    • Bachelor/ Master's degree;
    • Proficiency in English.


      Additional Information

      We're ready to train and reward you as a #METROCHAMPION:

      • Lunch and holiday are provided by us through meal vouchers and holiday bonus;
      • Your health is a priority for us, that's why you benefit from private medical insurance;
      • Your performance is rewarded with team or individual bonuses;
      • You get extra days off for various occasions;
      • You have access to psychological, financial and legal counselling for you and your family;
      • You get holiday and special occasion bonuses (Christmas, Easter, 1st of June);
      • You get a referral bonus for new #METROCHAMPIONS for our team;
      • You get discounts on medical and sports subscriptions;
      • We value stability and reward it with extra vacation days and loyalty bonuses.

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