Digital Loyalty Executive

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Marketing
LOCATION: Bucharest, Romania
JOB TYPE: Fixed-term


EXPERIENCE, SKILLS, KNOWLEDGE / WHAT MATTERS MOST:

- Bachelor’s degree
- Understanding of CRM and CMS platforms (e.g. Salesforce, Drupal, MS Dynamics)
- Familiarity with data analysis as well as data management, knowledge of governance principles and GDPR
- Ability to synthesize analyses with clear recommendations in terms of added value to the business
- Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
- Computer proficiency (PowerPoint, Excel)
- Flexible and collaborative, team first, proactive attitude
- Understanding of the technology linked to the digital platforms (e.g. SEO, performance media)
- Creative thinking alongside ability to challenge and do things differently

KEY SUCCESS FACTORS:

- Channel performance (sales, analytics, user activity)
- Optimization of the process and activities from the consumer perspective
- Accurate reporting and monitoring
- Efficient collaboration with key stakeholders

KEY RESPONSIBILITIES YOU’LL BE ENTRUSTED WITH:

Commercial & Communication:

- Management of creative development of digital communications materials based on brand and channel specific briefs (e.g.: national consumer promos, content series, ad-hoc campaigns,), acting as a liaison between multiple stakeholders: streams in digital, brand teams, planning and other 3rd party suppliers (creative, dev & ops);
- Input and support with overall brand strategy and tactical execution (e.g. mechanics, content, communication);
- Performance media and database activities (e.g. newsletters, SMS, push notifications) via specialized agencies or automated tools(Salesforce Marketing Cloud);
- Logistics related process management (e.g. prizes, redemptions) via operational partners;

Development:

- Business requirement consolidation for future developments – you translate commercial and/or brand needs into development briefs, coordinate the development process and handle deployment OTIF;
- Platform functionalities development - both in terms of base functionalities as well as projects/activation/campaign driven developments;
- Maintenance and optimization of the website, overviewing the development agency;

Reporting & Insights:

- Sales and performance reporting;
- Website consumer insights generation;
- Reports and dashboard creation for internal audience;
- Input into strategic decisions via analysis as well as exploration of opportunity spaces;
- Track & analyse KPIs to assess the effectiveness of initiatives deployed. Identify and recommend areas of improvement
- Regular competition analysis in order to identity potential threats or actionable areas of opportunity.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!