Digital Marketing and Performance Specialist
|Nivel job:||1 - 5 ani experienta|
At Evolve today we offer complex Human Resources services, from business consulting to headhunting and recruitment. We have extensive experience in finding talented professionals, for a variety of industries, especially in the IT sector.
We started with a dream: to create a Human Resources company with a strong, unique profile on the market, deeply shaped by our core values: commitment to performance, professionalism, a balanced approach and deep satisfaction for our clients.
From that moment, we nurtured special relationships and we continuously evolved, being flexible, but staying true to our values. We aim higher and higher and we invite you to EVOLVE with us!
For our amazing team, which is expanding, we are looking for a Digital Marketing and Performance Specialist to join our team.
Evolve Today has been built out of a passion for recruitment and connected services and with the purpose to make a difference in the market by offering consultative, high-class services with a determined and honest approach.
This is an exciting opportunity available for well organised, enthusiastic, and creative thinkers looking to boost their experience in the marketing world. This immediate full-time opening for this role is the perfect opportunity for an individual who possesses a big-picture mentality, is a proactive self-starter, and is able to keep up to date with new marketing techniques and trends.
If this sounds interesting to you, let's talk!
Desired skills and experience
Degree/Diploma in marketing, business, or related qualification
Good experience in B2C or B2B services or for the online leg of an omni-channel business or for a marketplace.
Strong knowledge of Google Marketing Suite (Ads, GA4/UA, Tag Manager), Facebook Ads, Retargeting Platforms, Reddit ads, Huawei ads, or other advertising platforms;
At least 3+ years of working experience in digital marketing, extensive experience in managing in-house digital performance marketing;
At least 1+ years of professional experience in HR Services is an important advantage;
Proven experience in performance marketing and creating targeted lead generation marketing campaigns;
Good working experience in SEO and SEM;
Strong analytical skills and data-driven thinking.- Up-to-date with the latest trends and best practices in online marketing and measurement.
Knowledge of promotional tools and online marketing tactics;
Good knowledge of GA, HotJar, other analytical tools;
Proficient with Adobe Photoshop & Microsoft Office;
Passionate, hardworking, analytical, persistent, cooperative attitude.
English – working language
Ensuring strong value-based messaging, brand consistency and company’s core values across all communications also to identify trends and insights, and optimise spend and performance based on the insights.
Planning and managing online marketing campaigns with the scope to generate plans to increase leads, sales, brand awareness and reach, product and brand consideration or web traffic campaigns;
Optimising and growing all types of Google Ads campaigns with data-driven approach, and goal-oriented attitude - continually learning & experimenting with creatives, bids & audiences;
Planning and managing marketing activities (email marketing, segmented communication) to current customer database and manages tools to do it;
Working on building customer acquisition funnels, tools for optimising marketing campaigns (including creating a landing page);
Responsibility for website positioning, SEO and SEM;
Cooperation with external agencies on content creation;
Banner creation & execution for online marketing campaigns;
Cooperation with the Sales colleagues in reaching potential customers;
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams;
Generates reports and performance analysis for the digital & performance marketing activities;
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