CRM & Customer Data Insights Specialist

We are looking for an experienced colleague to join our Marketing Team as a CRM & Customer Data Insights Specialist!

You can be our CRM & Customer Data Insights Specialist if you have:

• Previous experience in a similar role for 3 – 5 years;
• Ability to define and develop customer specific analytics to support decision making, including calculating descriptive statistics, visualizations, and reporting;
• Expertise to support others in asking appropriate business questions to derive value from data and clearly communicate insights gained from his/her analyses;
• Advanced knowledge of SQL;
• Proficiency in Python / R for data manipulation and statistical modeling;
• Knowledge of dashboard and report development using MicroStrategy/Dossier or a similar tool;
• Project management skills and the ability to work with tight deadlines;
• Willingness to learn and apply new technologies;
• To be a team player and have a proactive attitude;
• To be a creative person and an innovation driver;
• A graduate degree in Cybernetics, Statistics, Engineering, Science, or related field;
• Proficiency in English.

• Manipulate and analyze large amount of data to discover trends / pattern and draw meaningful insights which increase customer value – data analytics;
• Design, execute and analyze algorithmic experiments on various touchpoints of user behavior for a successful personalization and consulting with business stakeholders;
• Implement statistical models that follow customer lifecycle management to grow customer value and prevent churn;
• Find new opportunities to create and automate analysis on customer lifecycle;
• Participate in the design and management of the loyalty program;
• Contribute to the set-up, results reporting and optimization of commercial campaigns;
• Evaluate and summarize customer feedback collected through various surveys and communicate it to responsible departments;
• Design and implement market research to understand relevant trends, customer behavior and identify improvement areas;
• Coordinate the changes of the customer registration process and communication across stores;
• Manage small CRM related improvement initiatives (data cleaning, communication permissions, segmentation, etc.) and support the development of infrastructure;
• Maintain a close collaboration with the Information Management, BI, Finance and other internal departments on customer related matters.

• You'll be supported by a professional and driven team;
• You will find a friendly environment & great professional opportunities;
• We offer meal tickets for each working day plus a vacation allowance;
• We have a generous medical insurance;
• Friday is a half work day (ends at around 14:30).