Customer Marketing Specialist

Randstad este lider global în recrutare și gestionare de personal. Încă din 2016, suntem prezenți pe piața din România, în București și în Slatina. Având un număr de peste 130 de consultanți, peste 300 de clienți activi și minim 3000 de angajări pe an, contribuim la evoluția pieței muncii din România și ne apropiem de obiectivul nostru global de a impacta pozitiv viața profesională a oamenilor care au nevoie de un loc de muncă până în 2030.

Know-how – skillset and experience requirements, 5 key competencies to perform on the role:

University degree and minimum 2 years experience in marketing
Good knowledge of Excel, PowerPoint and good English knowledge
Good abilities of planning, organizing, problem solving, working under pressure, having initiative
Excellent communication and influencing skills
Self-motivated, team player, results oriented, extrovert, dependable, flexible, optimistic, communicative, emotionally aware, trustworthy, problem solver

Accountability - main responsibilities on the role:


COMMUNICATION


Develops the launch & promo plan, looking carefully at the budget and customers’ commercial calendars also
Communicates the projects’ details to and with the involved functional departments (sales, logistics, demand planning, finance, management)
Communicates monthly the sales priorities, launch & promo activities and projects planned for the next month – formal message that will be sent in the last week of each month, for the next one
Prepares and delivers info and details about each project, forecast allocation – quantities per customer and implementation month, commercial terms (recommended TPR), alignment and allocation for POSMs
Delivers initiatives’ descriptions, including the new product’s attributes and benefits for the final consumer
Projects’ evaluation, market analyses, competition monitoring
Distribution reports ( competition)
Price reports (competition)
Communication with the logistic/transportation providers for delivering POSM/furniture


LAUNCH AND PROMO ACTIVITIES - preparation and coordination


Responsible for launch & promo plan development and implementation in the stores
Updates the monthly inserts for customized furniture and secondary placements for all retailers (NEO, bergerie and other special projects)
Responsible for the allocation of all POSMs / furniture / inserts
Prepares the furniture and materials for the POSs, price labels, images, posters, wobblers floor stands, hotspots etc.
Xmas program – planning the Xmas sets, forecast together with the sales team, propose the implementation into the market, prepares the presentation for the sales team
Updates the promo & launch file for each month (SKUs, prices, recommended TPR), in order to prepare the file where the sales team estimate quantities and the Sales Controller validates the profitability and other financial KPIs
Provide support for the preparation of the listing file with all logistic info for the sales team (IRC, EAN, logistic info, final prices)

ANALYSES


Monthly analyses of promo activity, during 2 weeks after the activity is over
Sales, distribution, POSM implementation – implemented vs. planned
Projects that are already started and ongoing
Availability of the POSMs for the projects planned during the month
Analyses of the Xmas program performance



DATA


Updates portfolio – launches, discontinuations, codes, prices, availability
Prepares the testers file and the discontinuation file
Keeps good record of POSMs
Ongoing checking of the POSMs
Analyses of the POSMs’ stock, upgrades, re-allocations and scrapping, if necessary


PLANOGRAMS


Planograms update for each launch/ POS opening / POS re-organization, according to the furniture type


OTHERS


Respects the requests of the direct manager, that are related to the activity profile, specifically with the activity of launch and promo of products (planograms, POSM, negotiations of conditions and promotions, promo analyses etc.)
An other job related tasks that are not listed in the present JD, but are relevant and impacts the business


KPIs / Dimensions – size of business in scope and/or business impact
(NR, market share, budget, process effectiveness, compliance, etc.):


Rational and efficient use of the available resources

Manage the allocated budget per brand, while ensuring the implementation of the optimal promo calendar in the market
Identify the best and most efficient ways to increase the sales (GS, NR) and market share for the allocated brands
Follow the company’s objectives, like, but not limited to: GS, NR, GM, market share etc.
The ability to overcome any obstacle, by finding the proper solutions to solve any day-to-day issues
The ability to permanently develop personal and professional skills in order to improve the results of the activity
The ability to manage and implement promo plans, respecting deadlines and Coty processes

The ability to perform different activities without permanent coordination request, except situations when the activities require decision taking that is above his/her competencies
Understanding and respecting of moral and socio-professional ethic principles