Digital marketing automation and analytics lead

About Luxoft
Luxoft, a DXC Technology Company (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Acquired by U.S. company DXC Technology in 2019, Luxoft is a global operation in 44 cities and 23 countries with an international, agile workforce of nearly 18,000 people. It combines a unique blend of engineering excellence and deep industry expertise, helping over 425 global clients innovate in the areas of automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications. DXC Technology is a leading Fortune 500 IT services company which helps global companies run their mission critical systems. Together, DXC and Luxoft offer a differentiated customer-value proposition for digital transformation by combining Luxoft’s front-end digital capabilities with DXC’s expertise in IT modernization and integration. Follow our profile for regular updates and insights into technology and business needs.
​​​​​​​Luxoft Romania has been established since 2001. We currently have approximately 2500 employees working from different locations in the country.

Mandatory Skills Description:
- Over 3 years of working at similar position in B2B digital marketing

- Proven case studies in B2B domain

- Knowledge of key platforms and tools: Marketo/Hubspot, GTM, GA, GDS, SEO tools

- Advanced English and excellent communicational skills
Nice-to-Have Skills:Experience in IT

Project Description:We are looking for a digital guru in our team who will help to build robust analytics and automate processes.

Responsibilities:
Regular website reporting (assets, best performing content, brand awareness analytics)

- Digital campaigns analytics and reporting

- Advisory on website performance for key clients

- Lead qualification & lead nurturing - setting up and supervising the process

- Research competitors' tactics and best practices

- Owning and managing digital marketing tools: payments, status, subscriptions prolongation, discovery & implementation of new tools

- Managing automation of marketing funnel: lead scoring, automated email campaigns, personalized user journeys

- Email marketing strategy and implementation