Digital marketing automation and analytics lead

Angajator: Luxoft Romania
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 29.01.2023
    Scurta descriere a companiei

    Luxoft, a DXC Technology Company, (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Luxoft uses technology to enable business transformation, enhance customer experiences, and boost operational efficiency through its strategy, consulting, and engineering services. Luxoft combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications. Luxoft is well known for its consistent high level of delivery and complex project management, its premier digital engineering talent, exceptional client focus, and agility, creativity, and remarkable problem-solving capabilities.

    Cerinte

    Mandatory Skills Description:
    - Over 3 years of working at similar position in B2B digital marketing

    - Proven case studies in B2B domain

    - Knowledge of key platforms and tools: Marketo/Hubspot, GTM, GA, GDS, SEO tools

    - Advanced English and excellent communicational skills
    Nice-to-Have Skills:Experience in IT

    Responsabilitati

    Project Description:We are looking for a digital guru in our team who will help to build robust analytics and automate processes.

    Responsibilities:
    Regular website reporting (assets, best performing content, brand awareness analytics)

    - Digital campaigns analytics and reporting

    - Advisory on website performance for key clients

    - Lead qualification & lead nurturing - setting up and supervising the process

    - Research competitors' tactics and best practices

    - Owning and managing digital marketing tools: payments, status, subscriptions prolongation, discovery & implementation of new tools

    - Managing automation of marketing funnel: lead scoring, automated email campaigns, personalized user journeys

    - Email marketing strategy and implementation