Business Intelligence & Campaign Manager

Employer: Edenred Romania
  • Marketing
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 31.01.2023
    Short company description

    Edenred is a leading services and payments platform and the everyday companion for people at work, connecting 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients.

    Edenred offers specific-purpose payment solutions for food (meal vouchers), fleet and mobility (fuel cards, commuter vouchers), incentives (gift vouchers, employee engagement platforms) and corporate payments (virtual cards). These solutions enhance employee well-being and purchasing power, improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy.

    Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more user-friendly every day.

    Our employees vibe with a passion for customer service, respect, imagination, simplicity and the entrepreneurial spirit that are Edenred’s values. For everyone who wants to experience that vibe, who needs it in their professional life, we want to be the best company to come and work and develop each person who takes part in the Edenred adventure


    Experience & education
    • You have at least 3 years of experience in B2B marketing / CRM (including implementing campaigns, performance analysis, database management) or in consulting or in data analytics
    • You are graduated in Marketing, Business Administration, Economics, Data Science

    • Technical knowledge of CRM (preferably Salesforce)
    • Master Microsoft Office Suite (mainly Excel and Powerpoint)
    • Excellent problem solving, quantitative, and analytical skills to provide actionable insights and recommendations
    • Strong project management skills
    • Open-minded team player, able to influence and work with sales teams
    • Results-oriented with hands-on attitude and solid track record on ability to execute
    • A sound commercial understanding and experience balancing user and business needs
    • Excellent verbal and written communication skills
    • Knowledge of marketing automation techniques is a plus

    Languages required
    • Fluent in English


    You will be responsible for supporting sales teams’ performance. You will build best-in-class outbound sales campaigns designed to gain new customers or to develop existing customers.
    Your key responsibilities will be:

    Business intelligence
    • Perform segmentation and data analysis of market and client portfolio to assess full business potential
    • Leverage competitive and market intelligence to identify new business opportunities
    • Make recommendations on sales coverage optimization to maximize business impact

    Database segmentation
    • Perform segmentation of prospects and clients in the CRM to have clear visibility on data quality and quantity
    • Define criteria and database to prioritize clusters of targets
    • For each cluster, define action plan and assign them to the right sales channels

    Campaign preparation
    • Build a yearly planning of outbound campaigns and set financial objectives in collaboration with sales & marketing teams
    • Throughout the year, for each campaign:
    o Set campaign modalities: audience, operational objectives, timeline, resources, channels
    o Provide sales teams with the right materials (e.g., pitch, objection management, articles, email templates)

    Campaign management
    • Roll out and monitor campaigns with the right dashboards and KPIs
    • Analyze results and identify drivers of over/under-performances to optimize future campaigns with a continuous improvement mindset
    • Introduce routines to strengthen collaboration between sales & marketing teams

    Database strategy & management
    • Take action to enrich the database:
    o To improve database quantity: buy database from 3rd-party providers
    o To improve database quality: hire a 3rd-party provider to update database, or use contact enrichment tools internally for small quantities of data
    • Set up regular processes to guarantee data quality: routines to review how sales teams fill the CRM, database recycling, pipeline cleaning

    Other info


     Location: Bucharest Office
     Specific working conditions: Full-time job