Business Intelligence & Campaign Manager

ABOUT EDENRED

Working at Edenred means being part of a company that is Innovative, Multicultural, Responsible, Bold.
We are always looking for new employees who will embrace the Edenred adventure with the same intensity and passion as we do. They will feel right at ease at Edenred because they like to push back the boundaries, try new things, constantly improve, win and grow. We need women and men who share our ambition, who are looking to perform, challenge us and themselves to move forward every day, and who want to vibe with us.

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 52 million users and 2 million partner merchants in 45 countries via 1 million corporate clients.

With a balanced presence in 45 countries, the Group adopts an approach that favors in-depth knowledge of the local territory and issues to offer solutions tailored to its various markets.
Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as fuel cards, multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).
True to the Group’s purpose, “Enrich connections. For good.”, our solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.
In 2022, thanks to its global technology assets, the Group managed some €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards. The total revenue came to more than €2 billion.
Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.
Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, SBF 120, Euronext 100, FTSE4Good and MSCI Europe.

Edenred has been operating in Romania for 25 years (celebrating 25 years in 2023), currently with 200 employees. With more than EUR 1.3 billion in business volume, over EUR 45 million in revenue and EUR 36 million in EBIT, Romania has become Edenred’s flagship country in the CEE Region.
During this period, the company has continuously adapted to respond to the everchanging needs of consumers, technological evolution and economic and social changes, becoming the main digital platform for services and payments in Romania, with 100% digital solutions for employees, companies, merchants and administration, all connected in a symbiotic ecosystem. Edenred continues to be socially responsible, promoting socially, economically and ecologically virtuous solutions, thus placing ESG at the heart of all its activities.

As part of Edenred, BenefitSystems is the market leader of electronic employee benefits in Romania, with the widest range of extra-salary benefits, offering companies a complete flow for managing, reporting, and integrating into accountancy and payroll systems of all benefits chosen directly by their employees.


MORE ABOUT EDENRED ROMANIA
Edenred Romania serves everyday over 1.7 million employees, 33,000+ companies and 60,000+ merchants, while constantly supporting and advising the local and national authoritities (legislative and governmental) to identify and implement the best measures for solving the HR market needs and improve the wellbeing of local, regional and national stakeholders.

Driven by a strong customer-oriented culture and a constant pursue for simplicity, Edenred Romania is an innovation vector in the market - the first company to propose a benefit mobile application / platform (benefitsystems.ro), the first chatbot in the industry or the first integration of our products & services with popular growing Romanian platforms (i.e. Tazz, Freshful), fully benefitting by the presence in Romania of the Group Technology Hub – Edenred Digital Center.

With a reputation of entrepreneurial company that is permanently seeking to onboard the talents, Edenred Romania is the place where we believe that business excellence can be achieved with team approach and respect. We are respectful towards our customers, by being pro-active, accountable, and honest; to our colleagues, by expressing gratitude and recognition; to our shareholders, by using the resources they put at our disposal efficiently; and to society by promoting products and services that create value for all stakeholders.


HOW DOES THE BENEFIT PLATFORM WORK?
The employer concludes a contract and sends a list of employees with the corresponding monthly budget. The platform works like an online store where each employee has secure access to a wide range of flexible benefits, offers and discounts, within the budget provided by the employer. The employer thus outsources a service that would have taken the company's internal resources, both time- and human/financialwise.

Edenred Romania SRL will process your personal data for selecting and recruiting personnel for our openings. Please read our privacy policy for recruiting available on our website to better understand what data we are processing, the purpose for processing, legal ground, where we transfer your data and what rights you have. By applying to this role you confirm that you have read and understood our privacy policy for recruiting.
At Edenred we embrace Diversity and aim to provide equal opportunities to all out applicants regardless of e.g. nationality, ethnicity, religion or ideology gender, sexual identity disability or age. You are therefore kindly requested to only include information in your documents which is relevant to the assessment of your application (e.g. curriculum vitae with relevant certificates/qualifications and/or references). Only suitable candidates will be contacted. All applications will be treated with confidentiality.

WE WILL VIBE WITH YOU
Experience & education
• You have at least 3 years of experience in B2B marketing / CRM (including implementing campaigns, performance analysis, database management) or in consulting or in data analytics
• You are graduated in Marketing, Business Administration, Economics, Data Science

Competencies
• Technical knowledge of CRM (preferably Salesforce)
• Master Microsoft Office Suite (mainly Excel and Powerpoint)
• Excellent problem solving, quantitative, and analytical skills to provide actionable insights and recommendations
• Strong project management skills
• Open-minded team player, able to influence and work with sales teams
• Results-oriented with hands-on attitude and solid track record on ability to execute
• A sound commercial understanding and experience balancing user and business needs
• Excellent verbal and written communication skills
• Knowledge of marketing automation techniques is a plus

Languages required
• Fluent in English

YOU WILL VIBE WITH US
You will be responsible for supporting sales teams’ performance. You will build best-in-class outbound sales campaigns designed to gain new customers or to develop existing customers.
Your key responsibilities will be:

Business intelligence
• Perform segmentation and data analysis of market and client portfolio to assess full business potential
• Leverage competitive and market intelligence to identify new business opportunities
• Make recommendations on sales coverage optimization to maximize business impact

Database segmentation
• Perform segmentation of prospects and clients in the CRM to have clear visibility on data quality and quantity
• Define criteria and database to prioritize clusters of targets
• For each cluster, define action plan and assign them to the right sales channels

Campaign preparation
• Build a yearly planning of outbound campaigns and set financial objectives in collaboration with sales & marketing teams
• Throughout the year, for each campaign:
o Set campaign modalities: audience, operational objectives, timeline, resources, channels
o Provide sales teams with the right materials (e.g., pitch, objection management, articles, email templates)

Campaign management
• Roll out and monitor campaigns with the right dashboards and KPIs
• Analyze results and identify drivers of over/under-performances to optimize future campaigns with a continuous improvement mindset
• Introduce routines to strengthen collaboration between sales & marketing teams

Database strategy & management
• Take action to enrich the database:
o To improve database quantity: buy database from 3rd-party providers
o To improve database quality: hire a 3rd-party provider to update database, or use contact enrichment tools internally for small quantities of data
• Set up regular processes to guarantee data quality: routines to review how sales teams fill the CRM, database recycling, pipeline cleaning

EXPECTED START DATE
ASAP

OTHER DETAILS
 Location: Bucharest Office
 Specific working conditions: Full-time job