Brand Executive

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Angajator: Philip Morris Romania
Domeniu:
  • Marketing
  • Publicitate - Agentii publicitate
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 28.12.2022
    Remote work: On-site
    Scurta descriere a companiei

    Welcome to Philip Morris International’s (PMI) affiliates in Romania, Philip Morris Romania SRL and Philip Morris Trading SRL.

    Philip Morris Trading SRL, based in Bucharest, is responsible for the sale and merchandizing of PMI brands throughout the country. We have a dynamic brand portfolio that includes top international brands such as IQOS, Marlboro, Chesterfield, L&M and Virginia Slims. Philip Morris Trading SRL was established in 1997 and today employs more than 250 people in its head office and regional sales offices.

    Philip Morris Romania SRL is our manufacturing factory based in Otopeni and employs more than 1000 people. The factory has recently received a 490 million euro investment in becoming a new tobacco products – HEETS for the IQOS tobacco heating system. The factory serves the international demand of countries as Japan, but also EU countries where IQOS is sold.

    We are also strongly committed to making a difference in the communities where our employees live and work. We support non-profit organizations in the fields of education, culture, domestic violence prevention, and the fight against hunger and extreme poverty.

    Cerinte

    Brand Executive

    - 2 years temporary contract with Randstad working for Philip Morris -

    REQUIREMENTS:

    - Minimum 1 year of relevant working experience in marketing/digital within a FMCG company in a corporate, global environment;
    - Demonstrate analytical, business-acumen and problem-solving skills;
    - Excellent communication and interpersonal skills, being able to work cross-functionally and collaborate;
    - Experience working in agile teams and processes;
    - Very good command of English;
    - Strong knowledge of all office software (Excel, PowerPoint, Word).



    Responsabilitati


    PURPOSE OF THE POSITION:

    The Brand Executive will be supporting in developing & deploying the communication strategy for conventional cigarettes, development of digital engagement with consumers and performance monitoring.

    KEY RESPONSIBILITIES:

    Marketing plan execution:

    - Assists in growing the adult consumer database by developing an efficient digital infrastructure, easy to use and in line with consumer needs;
    - Manages digital communication with adult consumers, so that they are up to date with new product launches and promotions;
    - Develops and implements national consumer promotions;
    - Identifies opportunities for further development of digital engagement;
    - Assists in content development and deployment;
    - Manages development of communication materials by collaborating with agencies and printing hub;
    - Collaborates with Commercial Planning, Key Accounts, Trade Engagement, National Sales, Digital, etc. for ensuring each phase of the deployment plan is on track in terms of development and implementation;
    - Follows-up the implementation of each marketing initiative and provide analysis of the performance with recommendations.

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