Digital SEO Specialist

The Access Group is one of the leading providers of business management software to small and mid-sized organizations in the UK, Ireland, and Asia Pacific. Over the past years, we’ve gone from almost 1,000 to 6,000 people. We help over 60,000 customers across commercial and not-for-profit sectors become more productive and efficient.
Our Global Operations Center in Romania is on a journey of continuous growth and want to engage with top talent around the country. Headquartered in Timisoara, we offer you the possibility to work remote and join our offices at your choice.
Helping everyone at Access Love work and Love life is at the heart of everything we do. It shapes how we do things and allows us to create a place where people want to be and can be at their best.
We’re passionate about our values, which guide how we all make decisions and get things done. We love to make our customers lives easier so our value to ‘Make Access better every day’ is one we’re obsessed with. From attracting the right people, helping them grow and be the best they can be, we’re helping people at Access to love what they do and be happy.

Essential skills and attributes
• Adept in using SEO tools – Semrush, GSC, Google Analytics, Data Studio,
• Strong understanding of SEO best practice and implementation of (technical and on page)
• Experience in keyword research and intent analysis, competitor research, and content brief creation
• Project management skills
• Keen eye for detail
• Customer focused
• Can confidently challenge assumptions and ask questions
• Ability to interrogate data to get the most accurate picture
• Excellent communication skills with the ability to explain, simplify, educate and negotiate
• Good stakeholder management
• Good understanding of traffic and conversion metrics, and confident in interpreting data and converting it into actionable insights.
• Results-driven with the ability to self-manage and keep track of multiple projects
• Team player and enjoys being part of a close-knit digital team

Required experience
• 2+ years hands-on experience as an SEO specialist/executive
• In-house or agency background
• B2B marketing background

Nice to haves
• Previous experience working for a large, corporate organisation
• Digital PR / off page SEO experience
• Experience with Supermetrics
• Experience using Umbraco CMS
• Basic understanding of using, and creating, regex for reporting
• Experience in website migrations
• Experience with enterprise application software, cloud computing / SaaS business solutions

Qualifications
• BSc / BA Hons degree in a relevant field

• Collaborating with a range of digital and marketing stakeholders (marketing generalists, content marketing managers, PPC specialists, CRO specialists, etc.) to ensure organic traffic is of high quality and is converting
• Act as a consultant/SEO expert to our internal stakeholders, providing guidance and best practice recommendations and support
• Work closely with web leads and digital squads to drive the search-first agenda and deliver the SEO strategy
• Work closely with our digital marketing agency to plan and deliver the SEO strategy and roll out on-page and technical SEO recommendations in-house
• Implementing technical SEO changes surfaced by our agency and identified via internal hygiene checks (schema updates, redirect chain fixes, H1 duplication fixes, etc.)
• Liaise with our internal UX team and external development agency partners to implement necessary changes to improve site performance
• Provide comprehensive keyword research and gap analysis to guide content marketing managers and copywriters on search-first content creation
• Supporting content teams with content production to ensure SEO best practice is baked into process
• Create detailed briefs for internal and external copywriters to create search-first content based on keyword research and competitor analysis
• Monitor SEO performance on a daily, weekly and monthly basis - using tools such as GA, GSC, and SEMrush
• Conduct formal data gathering and analysis for our monthly Digital Performance Reports – reporting on SEO performance against our KPIs
• Use data and insights to provide a simplified commentary to stakeholders to showcase key takeaways and to inform actions for organic improvement
• Monitor algorithm updates, analyze impact and share performance updates and takeaways
• Support the development of Search First best practice learning materials and training documents including checklists, masterclasses etc. to educate and upskill colleagues in SEO
• Help educate other areas of the business and marketing stakeholders on SEO best practice
• Proactively stay up to date with the latest SEO news and industry developments - communicating key updates with the digital team
• Safeguard and evolve the IA of the website and providing justified recommendations for site restructures or the placement of new webpages
• Work closely with the Migrations and Acquisitions team to support site migrations into TAG.com - sense-checking keyword research, advising on content strategy and IA structure.
• Audit areas of the site and conduct competitor analysis and keyword research to make recommendations for improving organic visibility
• Manage our tracked keywords in Semrush to ensure it is up to date accurately reflects our performance and value proposition
• Review and approve blogs and web content against search-first best practice guidelines
• Work in Umbraco CMS to optimize web pages

We are a growing software company and we deliver on what we say we do. We take the development of our people very seriously! We will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.
In addition to our standard benefits of 25 days holiday and a competitive salary, you will get:
• Private Healthcare
• Private Life Insurance
• Christmas Bonus
• Referral Bonus
• Meal Tickets
• Gym membership facilitated by the company