Email Marketing Specialist

Employer: CAPEX.com
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 01.10.2022
    Short company description

    Who we are

    CAPEX.com is a leading multi-licensed, multi-asset fintech group on a mission to revolutionize the way people trade online by delivering investing services to everyone, everywhere. We operate across the globe through our own & partner offices in Europe, Asia, South Africa, the Middle East, and Latin America.

    Our journey began in 2016, and we've since grown to a dynamic and varied global team of 400+ people based in 9+ offices worldwide, including our office in Bucharest.

    We are on an accelerated growth path. We actively encourage fast-paced career paths, with each employee having the chance to rapidly promote to management roles of coordination of new teams or offices for our companies.


    What’s the team like

    Our products are created by quick-thinking, talented individuals that "roll up their sleeves and make it happen."

    If you're someone that likes working in a fast-paced, multicultural atmosphere with friendly co-workers as you focus on high performance enabled by high-end technology, you've come to the right place!

    Requirements

    - Proven experience for email marketing (+1y).
    - English high professional level – a must.
    - Good email technical skills (HTML or editor).
    - Ability to collaborate and communicate well with team members and stakeholders.
    - Data-driven, analytical thinking, teste for tracking performance.
    - Very organized and well-structured individual (attention to details is a must);
    - Previous experience in analyzing data and ability to turn data into actionable insights.
    - Passionate about email best practices, deliverability, and user experience.
    - A motivated team player, good interpersonal skills.
    - Familiarity with email platforms – Silverpop, Sendgrid, MailChimp, Dotmailer – an advantage.
    - Online trading/gaming experience – an advantage.

    Responsibilities

    - Be responsible for 1 or more of company’s brands, planning and implementing one off and automated customer journeys, seeking to maximize campaigns performance.
    - Work closely with content writers, designers, product, and sales departments to build campaign strategies and execute them accordingly.
    - Execution of the monthly comms plan.
    - Ensure design and layouts of emails are optimized, user and mobile-friendly;
    - Define the technical and creative requirements for marketing campaigns, then set up the campaign logic on multiple channels (email, SMS, push notifications, pop-ups).
    - Measure results and optimize the campaign workflows to increase the overall productivity of sends.
    - Increase campaign effectiveness through customer data base segmentation (on demographics, campaign behavior, historical activity), content personalization and advanced features.
    - Work to grow the subscription-based channels, minimize list decay and unsubscribes rates.

    Other info

    marketing planner || campaign planner || CRM planner || email marketing || marketing automation || automation specialist || email automation || CRM executive || campaign manager || monetization