BRAND MANAGER – BEAUTY CATEGORY
University Degree (preferably Economics studies)
Courses / Trainings: Marketing/ Brand Strategy (advantage )
3 years on similar position
Specific knowledge on the job
Experience in BTL / ATL projects
Commercial: Stock Management, Margins calculation, Price structures, Budgeting, Brand forecasting
Assessing and Interpreting Marketing Research
Launch Planning and Implementation
Skills & Competencies:
MS Office (Word, Excel, Power point) advance level
Very good knowledge of English – fluent
Excellent communication and negotiation skills
Strong analytical skills
Ability to work within deadlines
Business/ social/ job competencies:
Ability to work both independently and as part of a team
Quick understanding of consumer lifestyles, of the competitors and of the cosmetics market
Creativity, lateral thinking
Analyse data or insights to determine industry and consumer trends
Adapt corporate strategy of the brands on local market, set objectives and operational programs (both on short and long term) for the allocated brand in order to increase sales volume, brand awareness and create added value.
Maximize sales and commercial opportunities through accurate stock control, imaginative use of brand guidelines and by providing the highest standards of customer service.
Monitor brands performance compared to targets set and propose corrective actions.
Plans, monitors and maintains effective stock levels and assortments.
Monitor and implements changes in catalogue offer.
Develop exit strategies for unsuccessful products
Advertising & Publicity Tools:
In order to increase brand awareness & sales volumes, recommend and implement an annual program of promotional and event activities for the allocated group of brands. Work in close cooperation with trade marketing, media, sales and logistic departments to develop & implement the action plan. Supervise implementation of all the programs.
Monitor launch and initiate necessary refinements to ensure development in line with the plan
Identify the A&P (Advertising & Promotions) tools appropriate for brand communication / presence / image
Plan, monitor and implement A&P budgets, with strict control of the allocation of the resources based on in-depth analysis
Achieves high standards of presentation, creatively interpreting brands’ guidelines to achieve maximum impact. Make full use of all brand guidelines equipment assessing the impact in the market.
Responsible for communicating internally / externally all the knowledge/ information about the new products (characteristics, advantages, benefits, promotions, etc). Responsible to communicate all details about these products to the trade, sales and logistic representatives.
Budgeting and controlling
Plan and monitor the budgets for the allocated brand from top to bottom line
Maximize profitability through the effective control of expenditure and revenue maximization
Establishes and achieves agreed targets.
Implements action plans to control expenditure and maximize the revenue
Reporting & analysis:
Execute competitive analysis of the allocated brands vs direct & indirect competition (price positioning, assortment, promotional activities etc)
Present to management monthly analyses of the allocated brands performance
Responsible for the external reporting process according to the brands’ representative requests.
Understanding the brand in the market
Analyze brands development in Romania
Understand buyer behavior and trade activity, distribution channels
Follow the activity of the competitors in Romania and their relevant positioned brands (in terms of price, marketing activities, advertising, strategies), in order to secure a better position on the market of own brand.
Reviews and monitors stock replenishment process, taking actions to ensure the sales department receives correct stock assortment.
Ensure company’s pricing and targeting policies are implemented.
Propose forecast for new launches, promotional items etc
Exploits technology to make effective commercial decisions