Kasten Campaign Marketing Manager

Kasten by Veeam is the leader in Kubernetes Backup and Disaster Recovery. We help enterprises overcome Day 2 data management challenges to confidently run applications on Kubernetes. Kasten K10 is a data management platform that was purpose-built for Kubernetes and provides enterprise operations teams an easy-to-use, scalable, and secure system for backup/restore, disaster recovery, and application mobility with unparalleled operational simplicity. Kasten, an independent Business Unit within Veeam, has employees all over the world. The Kasten team at Veeam is in search of a Campaign Marketing Manager. As a Campaign Marketing Manager, you will be responsible for campaigns for Kasten products and solutions globally, with a focus on the growing Cloud Native segment. The Campaign Marketing Manager will build, communicate, and track the execution plan for each campaign including a mix of tactics from PR, AR, Social, SEO, email marketing, design, and digital marketing. Main missions:

Responsibilities

• Build quarterly calendar of campaigns based on feedback from Kasten influencers and business leaders
• Define the target audience and message teaming with product marketing for each campaign theme
• Develop and manage the bill of materials and execution plan for each campaign theme including Public Relations, Analyst Relations, Social, Search Engine Optimization, email marketing, design, and digital marketing activities.
• Communicate execution plan and track progress across global Kasten and Veeam marketing and sales teams
• Analyze data to monitor success of the campaign and optimize activities based on data-driven findings
• Deliver regular reports on campaign results
• Stay abreast of marketing best practices in the industry to ensure programs are cutting edge

Requirements

• Bachelor's degree
• Experienced in B2B marketing campaign management within Tech Industry, Data Center Management Software and Kubernetes is a plus
• Strong leadership and communication skills to drive consensus and articulate program recommendations to senior executives
• Have a balance of strategic thinking, project management, execution, and analytical skills
• Familiar with the buyer's journey and the unique opportunities for marketing to influence it.
• Motivated self-starter with ability to work independently with limited direction
• Agile and enjoy the speed of a fast-paced, highly engaged matrixed organization
• Results and metrics-driven; you know how to measure and report out on advertising KPIs and performance.
• Fluent English language skills (verbal and written)
• Experience with Salesforce, HubSpot, or other CRM and marketing automation systems is a plus