Marketing Project Manager (Digital), EMEA

The EMEA Marketing Project Manager will work closely with regional Field Marketing, Corporate Marketing and Sales teams in order to execute digital lead gen tactics in the most efficient way. The goal is to analyze the efficiency of digital sources and suggest ways of improvement to drive more awareness and engagement, more leads, more opportunities, and ultimately more revenue.

Responsibilities

• Plan and build campaigns, leveraging Veeam's global campaign framework for all phases of the buyer's journey
• Streamline execution across multiple digital channels (PPC, Social Media, e-mail marketing, SEO, display advertisement, webinars, etc) with help of respective teams
• Define, measure, and own the success metrics, tracking performance vs KPIs
• To identify improvement areas, ways for simplification and higher efficiency
• Work closely with Regional Marketing on regional plans, setting up creative campaigns, measuring the results
• Work closely with regional marketing teams and key sales experts to generate lead flow, and ultimately new opportunities and revenue
• Team up with marketing operations to segment the audience, build reports and dashboards on a quarterly basis (Salesforce, Tableau, Power BI)

Requirements

• 3 years of digital marketing experience (PPC, account-based advertising, content syndication, email nurturing)
• Experience in Events or Partner marketing would be an advantage
• Experience in B2B / tech will be a plus
• Understanding of lead scoring and lead attribution models
• Fluent English
• Strong analytical skills to read data and to convert that into actionable plans
• Ability to manage multiple projects simultaneously in a high paced environment
• Must be an enthusiastic self-starter
• Ability to build consensus in a fast-paced, cross-functional team environment
• Being agile and goal-oriented
• Capable of dealing with different teams and cultures
• Proficient with MS Office tools, Salesforce.com, Tableau and marketing automation tools