Digital Manager

Angajator: HRS Romania
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: peste 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 07.07.2022
    Scurta descriere a companiei

    Moving forward is impossible without the initial drive to do things differently. Our business is all about the people we come across, whether it's in our everyday interactions or in our vision for the brand.

    Cerinte

    • At least 4 years’ experience in Digital/Marketing/ Advertising positions or passionate about lead generation & automated marketing;
    • Good experience in CX and UI, digital content management and digital touchpoints optimization techniques at a strategic level;
    • Proven experience in using data to take decisions, create plans and affect change: i.e. you know what things to measure and how to measure them- experience of working with board level management;
    • Experience with: Microsoft applications; SEO/SEM; Marketing Analytics tools; CMS experience;
    • Good ability to drive a portfolio of priorities and programs with keen eye to prioritization and business impact; Strong project management skills; leadership skills
    • Highly developed organizational skills and attention to detail;
    • Very good (verbal and written) communication and interpersonal skills;
    • Demonstrated ability to work productively and maintain effective relationship in multidisciplinary and multicultural teams;
    • Pro-active attitude and good problem-solving skills;
    • Outcome-focused, and proactive about identifying new opportunities;
    • Experience to work with remote teams;
    • Creative with experience in identifying new potential lead generation sources;
    • Customer orientation - Self-motivated but also customer-focused;
    • Good online Touchpoints implementation, analysis, reporting and knowledge;
    • University / Bachelor’s Degree in Marketing, Advertising, PR,
    Communications or related areas;
    • English advanced;
    • B Category driving license;

    Responsabilitati

    • Reporting to the Head of CJops department, the Digital Touchpoints Manager provides strategic direction of better use of the owned digital touchpoints for the CRM/Marketing team focusing on maximizing the business outcome and ensuring effective marketing efforts;
    • Controls coordination of measures in order to offer the customer or target group a positive experience at one or more contact points, being them owned channels or not, in order to ensure an omni-channel presence and harmonized communication;
    • Coordinates touchpoint analysis and evaluation for all MOCs collaborating with CJops, including not only customer journeys but also customer experience (= user experience), in order to ensure harmonization in terms of data and/or lead intake in OneCRM, facilitating touchpoints and customer journeys standardization;
    • Improving all current and future touchpoints and increasing conversion with digital customer experience: from understanding the customer journey to driving conversion through targeted, engaging communications at the touchpoint level;
    • Collaborate with various stakeholders to guarantee a consistent brand and purchasing experience across all digital touchpoints, including paid advertising, social media, the OneWeb Ecosystem, self-service apps, and digital touchpoints in showrooms (tablets, screens, and so on);
    • Creating and managing the MB Digital Touchpoint Ecosystem and accountable for developing and implementing a cohesive digital customer experience program, providing expert digital input and leadership to key CJops projects;
    • Conducts touchpoints analysis to systematically record the customer's/prospect’s contact points from the customer's perspective and to document the current situation;
    • Analyze interactions across the CJ cycles and digital touchpoints as well as marketing performance metrics, to improve OneWeb content, customer communication, information architecture, LPs, social media channels and overall functionality of the Digital Ecosystem with the goal of improving the customer experience;
    • Strong leadership and collaboration skills to work with different stakeholders and interdepartmental disciplines;
    • Manages the development and follows a roadmap to better prospect/client engagement;
    • Team coordination, ensuring that the customer's expectations, targets and deadlines are met;
    • Analysis and ideal condition planning for each touchpoint, for all the new on boarded markets - create a target strategy;
    • Managing key strategic digital touchpoints implementation projects with cross-functional teams in multiple markets;
    • Leading the Digital Experience throught various digital touchpoints to create and implement strategies designed to improve the customer experience, satisfaction and leads conversion;
    • Ensuring compliance with the GDPR requirements across all lead generation sources;
    • Collaborating with HQ and Region Europe for rollout of new touchpoints and standardization across markets;

    Alte informatii

    Only suitable candidates will be contacted within 3 weeks.