Trade Marketing Responsible – Traditional Trade - Otopeni

Angajator: leoHR
  • Achizitii - Logistica - Aprovizionare
  • Marketing
  • Vanzari
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Ilfov
  • Actualizat la: 22.05.2022
    Scurta descriere a companiei

    leoHR furnizeaza servicii de selectie si recrutare specializata, livreaza servicii si strategii in zona de retentie prin serviciul star – Stay Interview: stayIN, servicii de consultanta in managementul resurselor umane, precum si servicii de formare profesionala / training.


    -Education: Higher education
    -Experience: A minimum of 3-5 years experience in a similar position or Brand management with field activity or Sales in a FMCG / beverage company
    -Knowledge and experience of the traditional trade channel
    -Creative, providing solutions based on customer needs
    -Ability to work in a dynamic environment
    -Ability to manage budgets
    -Team player
    -High attention to details.
    -Excel advanced level
    -Driving’s license
    -English language


    -Develop and implement trade marketing business plans for products portfolio for the respective channel
    -Prepare, develop and implement consumer and trade campaigns
    -Communicate monthly and quarterly to sales team the trade marketing programs that are to be implemented
    -Monitor market trends, competitors activities and consumer behavior to continuously adapt the internal plans
    -Develop and maintain in dept understanding of the channel specific drivers of growths and execution tools and competitive landscape, for the respective channel
    -Develop and maintain an expert understanding of the needs, purchase triggers, purchase barriers
    and shopping patterns of each brands target consumer segments
    -Identify new opportunities and key issues for the local market in the respective channel
    -Innovate in development of new activation campaign’s for Group brands
    -Analyses and evaluates the effectiveness of trade activities implemented
    -Keep abreast of all laws, regulations and policies that are relevant to our brand equity building in
    -Distribution / price / promo - contribute to defining the best fit in between brands & channel profitability in order to maximize the growth, give concrete recommendation on distribution opportunities, price vs competition & promo vs competition
    -Monthly input and output calendar - own the brand activation calendar, according to channel specificity in line with annual priority brands & quarterly execution priorities
    -Channel Activation Strategies and Annual Plan
    -Implement the annual channel calendar at brand level
    -Define and implement concrete activation tool per growth event in line with shopper and channel specificity in order to maximize the growth
    -Design and deploy the key execution principles (picture of success) for sales execution
    -Leverage the cross divisions power to maximize the activation tools give concrete recommendation on cross brands / divisions activation based on priority brands and the profitable growth agenda.

    Alte informatii

    We offer
    -Professional development in a multinational company
    - Dynamic and well organized working environment
    -Motivating salary
    -Being part of a multicultural team