Trade Marketing Responsible – HoReCa - Otopeni

leoHR furnizeaza servicii de selectie si recrutare specializata, livreaza servicii si strategii in zona de retentie prin serviciul star – Stay Interview: stayIN, servicii de consultanta in managementul resurselor umane, precum si servicii de formare profesionala / training.

-Education: Higher education
-Experience: A minimum of 3-5 years experience in a similar position or Brand management with field activity or Sales in a FMCG / beverage company
-Knowledge and experience of the HoReCa channel
-Creative, providing solutions based on customer needs
-Ability to work in a dynamic environment
-Ability to manage budgets
-Team player
-High attention to details
-Excel advanced level
-Driving’s license
-English language

-Develop and implement trade marketing business plans for products portfolio for the respective channel
-Prepare, develop and implement consumer and trade campaigns
-Communicate monthly and quarterly to sales team the trade marketing programs that are to be implemented
-Monitor market trends, competitors activities and consumer behavior to continuously adapt the internal plans
-Develop and maintain in dept understanding of the channel specific drivers of growths and execution tools and competitive landscape, for the respective channel
-Develop and maintain an expert understanding of the needs, purchase triggers, purchase barriers
and shopping patterns of each brands target consumer segments
-Identify new opportunities and key issues for the local market in the respective channel
-Innovate in development of new activation campaign’s for Group brands
-Analyses and evaluates the effectiveness of trade activities implemented
-Keep abreast of all laws, regulations and policies that are relevant to our brand equity building in
Romania
-Distribution / price / promo - contribute to defining the best fit in between brands & channel profitability in order to maximize the growth, give concrete recommendation on distribution opportunities, price vs competition & promo vs competition
-Monthly input and output calendar - own the brand activation calendar, according to channel specificity in line with annual priority brands & quarterly execution priorities
-Channel Activation Strategies and Annual Plan
Implement the annual channel calendar at brand level
-Define and implement concrete activation tool per growth event in line with shopper and channel specificity in order to maximize the growth
-Design and deploy the key execution principles (picture of success) for sales execution
-Leverage the cross divisions power to maximize the activation tools give concrete recommendation on cross brands / divisions activation based on priority brands and the profitable growth agenda.

We offer
-Professional development in a multinational company
-Dynamic and well organized working environment
-Motivating salary
-Being part of a multicultural team