Email Marketing Manager, Global Email & Database Marketing
Function: Email Marketing Reports To: Director Database Marketing Veeam is looking for an Email Marketing Manager to work in lockstep with our Global Campaigns team, to plan, develop and run email marketing campaigns end-to-end and to manage email databases & segmentation strategies to generate demand and meet campaign targets.
Design and implement direct email marketing campaigns that drive demand for Veeam's global marketing campaigns and programs
Proactively report on email results, database health, and sales revenue generated from email marketing efforts
Conduct ongoing A/B tests of all aspects of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting
Develop data-driven insights and make recommendations for improvement
Create email databases for lead generation, identify target audiences and grow email lists, monitor & optimize email campaigns for engagement/conversion
Maintain an up-to-date calendar for your owned email campaigns & work with regional counterparts to fit your emails into regional planning and execution calendars
Be a resource for cross functional teams on best practices running email campaigns
To Be Successful You Will Need to Have:
Bachelor's Degree required in Marketing, Communications, or a related discipline. (A combination of education and experience will be considered)
2-5 years of B2B Marketing Automation, CRM database management and/or Email Marketing is required; Marketo & Salesforce are preferred
Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability
Proven track record of driving demand through targeted email campaigns and nurture program
Understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations
Familiarity with analytical and database tools
Basic HTML/CSS knowledge and thoughtful QA process
Ability to map out plans with the help of visuals/flowcharts to translate technical workflows to business stakeholders
Fluent English, with excellent communication and writing skills
Experience in working with geographically and culturally diverse teams is a plus
In Return You Can Expect:
To work with great team members, who are as passionate as you!
To have an impact - you will contribute to our growth!
To have the autonomy and all you need to deliver the best results!
You will learn a lot and your professional development will be a priority!
You will contribute to Veeam' s Culture.