Email Marketing Manager, Global Email & Database Marketing

Employer: Veeam Software
Domain:
  • Others
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 04.07.2022

    Function: Email Marketing Reports To: Director Database Marketing Veeam is looking for an Email Marketing Manager to work in lockstep with our Global Campaigns team, to plan, develop and run email marketing campaigns end-to-end and to manage email databases & segmentation strategies to generate demand and meet campaign targets.

    Responsibilities

    • Design and implement direct email marketing campaigns that drive demand for Veeam's global marketing campaigns and programs

    • Proactively report on email results, database health, and sales revenue generated from email marketing efforts

    • Conduct ongoing A/B tests of all aspects of the email strategy (subject lines, copy, frequency, time of day/week, etc.) and communicate the results of these tests through reporting

    • Develop data-driven insights and make recommendations for improvement

    • Create email databases for lead generation, identify target audiences and grow email lists, monitor & optimize email campaigns for engagement/conversion

    • Maintain an up-to-date calendar for your owned email campaigns & work with regional counterparts to fit your emails into regional planning and execution calendars

    • Be a resource for cross functional teams on best practices running email campaigns

    Requirements

    To Be Successful You Will Need to Have:

    • Bachelor's Degree required in Marketing, Communications, or a related discipline. (A combination of education and experience will be considered)

    • 2-5 years of B2B Marketing Automation, CRM database management and/or Email Marketing is required; Marketo & Salesforce are preferred

    • Knowledge of email best practices including subject lines, messaging, segmentation, list management, and deliverability

    • Proven track record of driving demand through targeted email campaigns and nurture program

    • Understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations

    • Familiarity with analytical and database tools

    • Basic HTML/CSS knowledge and thoughtful QA process

    • Ability to map out plans with the help of visuals/flowcharts to translate technical workflows to business stakeholders

    • Fluent English, with excellent communication and writing skills

    • Experience in working with geographically and culturally diverse teams is a plus

    In Return You Can Expect:

    • To work with great team members, who are as passionate as you!

    • To have an impact - you will contribute to our growth!

    • To have the autonomy and all you need to deliver the best results!

    • You will learn a lot and your professional development will be a priority!

    • You will contribute to Veeam' s Culture.