Inside Channel Marketing Specialist, ACH & Cloud Programs

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Employer: Veeam Software
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 06.06.2022

    Veeam(R) is a global leader in backup, recovery and data management solutions. Our annual revenues consistently exceed $1 billion. Veeam solutions are used by more than 400,000 companies around the world, including IBM, Puma, Siemens and many others. The company has 4,500 employees, with offices in more than 35 countries, speaking 20 languages. Together we manage the full solution life cycle: development, promotion, sales and post-sales service. The Veeam teams are like-minded people who value open and trusting relationships, the drive to innovate and the pursuit of excellence. Veeam has fostered a company culture in which everyone has a voice. The result is a company that is a pleasure to work for. According to the latest engagement surveys, 92% of employees believe Veeam is the best place to work in IT, and 89% recommend employment at Veeam to their friends.


    • Ensure effective planning, development, execution and measurement of channel marketing campaigns (including to-partner & through-partner) to support organization's channel priorities, main business objectives, sales growth of the region and strong partner relationships (with distributors, resellers, cloud providers, aggregators)

    • Work in collaboration with Field Marketing Manager and Regional Marketing team lead to ensure high performance of the regional marketing and regular achievement of corporate and regional KPIs and targets

    • Work with regional Channel Sales teams to support achievement of revenue targets for designated group of partners. Collect EMEA feedback for needed sales & marketing assets and exchange with global teams

    • Drive and develop selected group of partners to help achieve a healthy pipeline by building long-term relationships (via regular communications), delivering high-quality quarter/annual marketing plans and their proper execution, driving targeted demand generation

    • Develop and manage local partner engagement activities (e.g. partner events, local launch execution, to-partner communications, partner trainings, partner webinars)

    • Ensure constant partners onboarding, enablement and education on marketing tactics, specific marketing tools and programs

    • Generate and drive lead generation tactics through channel marketing campaigns

    • Organize regional events (online, offline) to ensure Veeam brand visibility among distributors, resellers, cloud providers, aggregators

    • Measure, analyze and report on executed local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI. Propose ways of optimization and cost savings

    • Manage local channel budgets and co-marketing funds (PMDF): collect reports, track results, ensure all refunds have been made on time

    • Regularly research and analyze the region, provide SWOT analysis and development plan

    • Control over all To- and Through-Partner Communication in the region

    • Understand local partner needs for programs and campaigns localization and local execution support

    • Engage proactively with global and regional channel and service providers marketing teams to ensure that Global and EMEA-level initiatives/programs/ messaging are implemented in the regions. Share local requirements and provide field feedback to management

    • Exchange and implement best practices from EMEA and Worldwide regions

    • Support EMEA incentives and promo activities for service providers

    • Keep ProPartner portal updated with service providers sales & marketing assets


    • Over 2 years of marketing experience (over 1 year if Channel Marketing)

    • Previous B2B marketing and channel experience is a plus

    • Proven experience of working successfully with sales teams

    • Understanding of channel sales organization structure

    • Knowledge of business operations, marketing principles, channel management skills and techniques

    • Hosting and cloud business overview - good to know

    • Marketing Planning: tactical campaign planning, execution and management, market research, competitor analysis, budget planning, allocation, management and reporting.

    • Project management: able to define and drive multiple programs and projects simultaneously, balancing and prioritizing short-term delivery needs to longer-term strategic requirements

    • German C1 level

    • English B2 level and above

    • In-person and virtual presentation skills


    We offer

    • Private medical insurance services
    • Hospitalization and Surgery Insurance for employees' children
    • Meal tickets
    • Bookster
    • Personal time off plan to reward your loyalty
    • Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs.
    • A choice of over 5,000 benefits on the Edenred Benefit Online platform is available to you, such as medical insurance plans for dependents, top-upplans which provide additional medical coverage to the medical insurance plan, medical services plans offered by different providers, dental, gym membership, transportation, private pension programs, personal and professional development, travel, special offers and many more.