Copywriter Specialist

NETGRID PRO is a Romanian based company dedicated to assisting exclusive brands such as Ninja Shark, Blendaco Australia and more, focused entirely on the Australian market.

WHAT YOU WILL DO:

—-GENERAL —

This position is currently to manage the workflow for 2 x main brands. One niche is in the water sports area (snorkeling) and the other in the healthy lifestyle (portable blender).

- Write compelling, witty, selling, and creative copy for web and digital formats;
- Drive authentic, consistent, and compelling messaging and customer-centric content across multiple channels;
- Develop stories that effectively communicate with specific audiences with specific interests;
- Write copy based on strategy, concept/idea, target audience, brand, and brand guidelines;
- Develop a strong understanding of our customer, brand, and tone of voice;
- Keep our voice consistent across all channels;
- Proofread creative assets as needed to ensure accurate use of grammar and product descriptions;
- Excellent research skills that translate into informed and technical writing as needed;
- Stay on-top-of social and cultural lingo;
- Apply knowledge of various social media platforms/trends to writing;
- Work closely with the marketing team on strategizing and executing marketing concepts and campaigns;
- Collaborate with the other teams to create copy according to creative brief specs and schedule;
- Participate and contribute in creative brainstorms and collaborative work with the Marketing Team;


—- SITE —

- Write compelling, impactful copy (short and long-form copy) for our web pages (homepage, product pages, landing pages, and more);
- Write compelling, impactful headlines and calls to action; create keyword-rich content, tag lines, and product descriptions to engage customers and optimise for SEO;
- Collaborate with graphic design partners to ensure the copy and visuals work together for the optimal online shopping experience;
- Content planning and creation;
- Write copy for product demo videos, for use on e-commerce pages;
- Participate in the development of 1-2 free resources each month to drive leads, subscribers, and awareness (examples include ebooks, case studies, whitepapers, infographics, guides, etc.);
- Supply the blog on an ongoing basis to educate and inform existing contacts and to attract new site visitors through search, social, and our email subscribers;


—- PAID ADS —

- Work with creative and marketing teams to concept campaigns, plan content and messaging across digital paid channels;
- Write enticing paid social ad copy, with the goal of maximizing traffic to site and conversion;
- Write copy/scripts for videos ads;


—- MAILS —

- Create and develop an email marketing strategy (from the content/angle perspective);
- Create compelling marketing emails and subject lines, with the goal of maximizing open rate, click-through rate, and conversion.

REQUIREMENTS:

- 3 or more years of experience as a writer or sales/marketing communications specialist;
- A strong portfolio of work for web and digital, with a blend of editorial and storytelling skills.
- Strong ability to translate complex concepts into clear, concise, compelling, customer-centric copy and content for digital channels;
- Experience working for advertising, branding, or marketing agency;
- Experience developing original content copy that shapes customer experiences;
- Experience creating copy for digital and direct marketing campaigns;
- Experience in the Australian market is not necessary but highly appreciated;
- Organised and effective time management; ability to meet deadlines;
- Exceptional communication skills, an engaging personality, and the ability to work in a cross-functional ‘one team’ environment;
- Have high levels of integrity, autonomy, and self-motivation.

BENEFITS:

- Competitive salary;
- Flexible work for everyone, in hours and location;
- A high level of autonomy, we empower you to be creative and push boundaries;
- Leadership development and growth opportunities;
- Annual bonus scheme;
- Connection through monthly experiences and social events;
- A passionate, collaborative and diverse team.