Email Marketing Specialist

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Employer: NETGRID PRO
Domain:
  • Internet - eCommerce
  • Marketing
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Iasi
  • Timisoara
  • nationwide
    Updated at: 05.07.2022
    Remote work: On-site
    Short company description

    NETGRID PRO is a Romanian based company dedicated to assisting exclusive brands such as Ninja Shark, Blendaco Australia and more, focused entirely on the Australian market.

    Requirements

    WHAT YOU WILL DO:

    This position is currently to manage the workflow for 2 x main brands. One niche is in the water sports area (snorkeling) and the other in the healthy lifestyle (portable blender).

    - Manage the overall performance and effectiveness of our email and SMS marketing program inside the Klaviyo platform;

    - Establish targeting strategies based on customer lifecycle segmentation & predictive analytics;

    - Create, maintain, and update automated workflows (e-mail sign up, browse abandonment, abandoned cart, post-purchase, referral, win-back, etc);

    - Set up and deploy email campaigns including but not limited to marketing, lifecycle, and transactional email programs;

    - Strategically set up e-mail list segmentation for most effective delivery, open rates, and click-through rates;

    - Create and manage the email calendar, strategy, and content build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting;

    - Create our email outreach strategy to grow engagement and the lifetime value of our growing customer base;

    - Use data to continuously test, measure, and optimize the email marketing program.



    - Create email copy for subject lines and primary messaging;

    - Build maps of the customer journey through the email lifecycle communication;

    - Proof and QA campaigns to ensure 100% error-free execution [ensure creative content, links, and copy are all correct; end-to-end tracking and proper measurement];

    - Create coupon codes and periodic promotions to drive revenue from email;

    - Optimize E-mail capture by implementing pop-ups and offering promo code follow-ups;



    - Participate in brainstorming sessions as needed with the team to generate creative and original ideas.;

    - Collaborate with the design team to develop images and graphics;

    - Create copy briefs and work closely with our copywriter to drive email content;

    - Collaborate with the team to determine to ensure brand guidelines are followed in emails;



    - Provide additional reporting to track user engagement and suggest areas for improvement.;

    - Update reporting to show flows and campaigns performance;

    - Report and provide recommendations on the email program performance monthly;

    - Monitor analytics in our email capture program and email marketing program and provide periodic reports to the eCommerce team;



    - Stay up to date and current on eCommerce trends and insights;

    - Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing, discover gaps in content.

    Responsibilities

    REQUIREMENTS:

    - Experience working with Klaviyo or similar eCommerce ESP platform;

    - Have a strong understanding of advertising and marketing principles;

    - Experience working with an eCommerce business;

    - Strong understanding of content marketing, user journeys, and how personas affect messaging;

    - Working knowledge of HTML and CSS represents an advantage;

    - Identify new and emerging trends/tactics/best practices within eCommerce marketing, and make recommendations for implementation;

    - Work closely with our strategy team to execute marketing briefs and bring campaigns to life;



    - Must be able to operate both strategically and tactically in a high-energy, fast-paced environment;

    - Detail-oriented with an eye for design;

    - Organized and effective time management; ability to meet deadlines;

    - Exceptional communication skills, an engaging personality, and the ability to work in a cross-functional ‘one team’ environment;

    - Have high levels of integrity, autonomy, and self-motivation;

    - Unrivaled organizational, teamwork, and quality assurance skills, detail-oriented, creative, data-driven, team-oriented, self-starter, with excellent written skills;

    - Ability to work well independently and in groups;

    - Ability to complete tasks remotely and in the office.

    Other info

    BENEFITS:

    - Competitive salary;

    - Flexible work for everyone, in hours and location;

    - A high level of autonomy, we empower you to be creative and push boundaries;

    - Leadership development and growth opportunities;

    - Annual bonus scheme;

    - Connection through monthly experiences and social events;

    - A passionate, collaborative and diverse team.

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