Email Marketing Specialist
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Employer: | NETGRID PRO |
Domain: |
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Job type: | full-time |
Job level: | 1 - 5 years of experience |
Location: |
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Updated at: | 05.07.2022 |
Remote work: | On-site |
NETGRID PRO is a Romanian based company dedicated to assisting exclusive brands such as Ninja Shark, Blendaco Australia and more, focused entirely on the Australian market.
Requirements
WHAT YOU WILL DO:
This position is currently to manage the workflow for 2 x main brands. One niche is in the water sports area (snorkeling) and the other in the healthy lifestyle (portable blender).
- Manage the overall performance and effectiveness of our email and SMS marketing program inside the Klaviyo platform;
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics;
- Create, maintain, and update automated workflows (e-mail sign up, browse abandonment, abandoned cart, post-purchase, referral, win-back, etc);
- Set up and deploy email campaigns including but not limited to marketing, lifecycle, and transactional email programs;
- Strategically set up e-mail list segmentation for most effective delivery, open rates, and click-through rates;
- Create and manage the email calendar, strategy, and content build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting;
- Create our email outreach strategy to grow engagement and the lifetime value of our growing customer base;
- Use data to continuously test, measure, and optimize the email marketing program.
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- Create email copy for subject lines and primary messaging;
- Build maps of the customer journey through the email lifecycle communication;
- Proof and QA campaigns to ensure 100% error-free execution [ensure creative content, links, and copy are all correct; end-to-end tracking and proper measurement];
- Create coupon codes and periodic promotions to drive revenue from email;
- Optimize E-mail capture by implementing pop-ups and offering promo code follow-ups;
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- Participate in brainstorming sessions as needed with the team to generate creative and original ideas.;
- Collaborate with the design team to develop images and graphics;
- Create copy briefs and work closely with our copywriter to drive email content;
- Collaborate with the team to determine to ensure brand guidelines are followed in emails;
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- Provide additional reporting to track user engagement and suggest areas for improvement.;
- Update reporting to show flows and campaigns performance;
- Report and provide recommendations on the email program performance monthly;
- Monitor analytics in our email capture program and email marketing program and provide periodic reports to the eCommerce team;
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- Stay up to date and current on eCommerce trends and insights;
- Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing, discover gaps in content.
REQUIREMENTS:
- Experience working with Klaviyo or similar eCommerce ESP platform;
- Have a strong understanding of advertising and marketing principles;
- Experience working with an eCommerce business;
- Strong understanding of content marketing, user journeys, and how personas affect messaging;
- Working knowledge of HTML and CSS represents an advantage;
- Identify new and emerging trends/tactics/best practices within eCommerce marketing, and make recommendations for implementation;
- Work closely with our strategy team to execute marketing briefs and bring campaigns to life;
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- Must be able to operate both strategically and tactically in a high-energy, fast-paced environment;
- Detail-oriented with an eye for design;
- Organized and effective time management; ability to meet deadlines;
- Exceptional communication skills, an engaging personality, and the ability to work in a cross-functional ‘one team’ environment;
- Have high levels of integrity, autonomy, and self-motivation;
- Unrivaled organizational, teamwork, and quality assurance skills, detail-oriented, creative, data-driven, team-oriented, self-starter, with excellent written skills;
- Ability to work well independently and in groups;
- Ability to complete tasks remotely and in the office.
BENEFITS:
- Competitive salary;
- Flexible work for everyone, in hours and location;
- A high level of autonomy, we empower you to be creative and push boundaries;
- Leadership development and growth opportunities;
- Annual bonus scheme;
- Connection through monthly experiences and social events;
- A passionate, collaborative and diverse team.
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