Marketing Data Analyst - Graduate role
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At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. That’s how we work at HP. And this is how ideas and people grow.
HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
HP has an impressive portfolio and strong innovation pipeline across areas such as:
• blended reality technology - our unique Sprout by HP will change the way people do things
• 3D printing
• multi-function printing
• Ink in the office
• tablets, phablets, notebooks
• mobile workstations
We’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!
Education and Experience Required:
Associated degree in Marketing or related field, obtained in 2020-2021
1-2+ years marketing and/or operational experience.
Expertise in Microsoft Office tools.
Knowledge and Skills:
Advanced Excel, SQL, programming languages
High-level knowledge of marketing activities and processes.
Familiarity with offering category and HP offerings/ strategy.
Strong written/oral and communications and analytical skills.
Strong interpersonal skills; ability to work as part of a team.
Ability to interface effectively with multiple levels of the organization and functional disciplines
Strong attention to details
Comfortable at working with big volume of data from different sources
Manage data operations in the form of data aggregation and data validation
Respond to queries and hypothesis from markets’ marketing teams by providing statistical analysis, e.g. regression and correlation analysis and clear data visualization
Prepare customized campaign reports by consolidating various reports into an integrated report
Collaborates with internal and external partners to support markets’ campaign managers and analysts to develop procedures for collecting, recording, analysing, and communicating data for review and feedback.
Perform basic data extraction using SQL scripts to feed data models
Have a good understanding of data models to be able to design, build, test, and support onboarding of campaigns to BI solutions/dashboards, e.g. Excel, Power BI, Tableau, Datorama
Conducts data validation, and analysis to support accurate campaign reporting
Prioritize and respond to ad hoc requests from internal teams while managing project workloads
Own routine data refreshes, maintenance and troubleshooting for adhoc dashboards for market
Partner with data organizations and other internal team to maintain changes to data structures, schema and documentation
Gather and validate requirements for change requests and enhancements