Key Account Manager (e-Commerce)

With over 25 years of experience on the Romanian HR market, PROHUMAN APT (former APT Resources & Services) is the one of the biggest players in the industry, a force concentration evenly deployed across different specialties. Having approximate 4000 employees (mostly higher educated) in BPO and temporary work assignments, as of 2021, PROHUMAN APT ranks in the Top 3 HR providers in Romania.

• University degree - able to approach topics both from an operational, tactical and strategic perspective
• 3-5 years’ experience as e-commerce key account manager with a track record in increasing online business numbers and implementation of online marketing strategy
• Relevant experience in B2C e-commerce
• E-commerce is your second language and you are able to understand the end-to-end process behind an online channel
• Experience in driving data-base (CRM) monetization via our own D2C channel
• Online media know-how is a plus, especially digital performance based strategy
• Excellent communication skills, able to convince others and a strong customer focus experience
• Able to shape, has thought-leadership
• Ability to work under pressure and meet deadlines
• Excellent English and computer literate (Excel; Power Point)
• A natural solution-provider, managing his/her workload in an efficient and structured manner.

• Works closely with the e-Commerce manager to design & implement our e-commerce strategy to deliver the sales and consumer specific KPIs
• Sets up the targets (annual/quarterly/monthly) for D2C channel towards achieving agreed business aims, including sales, costs, marketing mix, pricing and margins
• Develops and implements Account Plans for assigned D2C account according to the agreed templates and timeline
• Ensures active benchmarking of competition and acts upon findings
• Gives structured feedback and conclusions from consumers to Digital Lead and Sales Manager;
• Works closely with the digital & sales teams in order to grow the D2C channel according to the targets
• Responsible for accurate Promotion plan and designing the online campaigns needed to drive the forecasted revenue
• Responsible for implementation of the Pricing policy, Dynamic Pricing
• Analyses level of stock vs. sell-out performance and replenishes according to sales volumes with a high attention towards Accessories and Hero Products
• Finds the winning product mix in order to be competitive in the e-commerce landscape
• Identifies business opportunities and sets new L&I accounts for our online channel in order to generate desired growth
• Setup contractual Marketing / COOP budgets for designated L&I accounts;
• Managing order fulfilment process together with Supply
• Optimizing and expanding the online marketing activities based on analyses and business opportunities
• In charge of online sales forecasting (JDA), CFRM, BIM, Pricelist meetings, Account plans meeting, dynamic pricing
• Create long term strategy for online & offline affiliate, L&I and B2C in D2C channel