Online Merchandising Specialist

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Angajator: INTERBRANDS ORBICO
Domeniu:
  • Marketing
  • Media - Jurnalism
  • Publicitate - Agentii publicitate
  • Tip job: full-time
    Nivel job: 0 - 1 an experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 06.12.2021
    Remote work: On-site
    Scurta descriere a companiei

    Interbrands Orbico este cel mai mare distribuitor de produse FMCG și Beauty din România, parte a Grupului Orbico, cel mai mare distribuitor din Europa, cu o prezență activă în 24 de țări.

    Avem peste 200 de branduri în portofoliul nostru și peste 30 000 de clienți în România.

    Aducem valoare partenerilor noștri prin soluțiile digitale și logistice pe care le oferim, printr-o gamă largă de produse de calitate și o viziune bazată pe performanță.

    Cerinte

    • Working experience as an onsite merchandising specialist in B2C ecommerce, or for the online leg of an omni-channel business or for a marketplace.
    • Proficient with Microsoft Office (especially Excel).
    • 2-3 years professional experience in the same field, retail/FMCG and B2C is an advantage.
    • Knowledge of online promotional tools and marketing tactics (promotional modules, recommendation engines, search functions, product pages).
    • Knowledge of e-commerce marketing and online consumer behavior.
    • Knowledge of Google Analytics, Hotjar or other analytical tools.
    • Higher education.
    • Passionate, hardworking, persistent, cooperative attitude.

    Responsabilitati

    e-Merchandising & PIM specialist will actively participate in the optimization of Orbico Beauty’s brands & product pages on the eB2C partner platforms, with the main purpose of smoothing the consumer journey, increasing the cart value & boosting the conversion rate.

    • Creates/procures, implements and maintains all product-related content across the website (product pages, category pages, segments, search-related settings and all product promo content) with a key focus on onsite SEO.
    • Has ownership in product related systems on country level.
    • Manages, creates and maintains Product information and its content (all product attributes – pictures, descriptions, ratings, reviews, links, meta and keywords).
    • Plans, creates & implements online merchandising for the whole portfolio (offers, promo codes, bundles, deals, price set up, platform features).
    • Cooperates with producers in the field of creating high-quality content for e-commerce and proper product presentation on the platform.
    • Cooperates with marketing, trade marketing and sales departments in order to create the most effective campaigns and promotional activities for the e-commerce channel.
    • Manages the promotional activities calendar for the entire assortment.
    • Generates reports and performance analysis on product catalog from sales and pricing points of view.
    • Works on conversion, cart value and customer journey.
    • Actively participates in developments with group digital team.

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