Digital Marketing Specialist - limited period of 2 years

METRO is a championing Independent Business. For the fourth consecutive year, we are certified as "Top Employer 2024", a certification that places us in the top of the best employers in Romania and Europe. As an international leader in wholesale and METRO's largest sales line, we are passionate about supporting the growth of over 24 million customers, which means 24 million different challenges, ambitions and dreams. We are more than just a supplier; we are trusted relationship builders who understand and anticipate our customers' needs. We have unique food expertise, an outstanding global perspective and decades of experience to ensure they have the best products, services and technologies to succeed. Our team is focused on success, so we look confidently to the future. Our global employer branding campaign "Shape the M" is a recognition of the contribution each METRO Romania employee makes to the success of the company.

Are you passionate about Marketing and Digital? You could be a perfect fit for METRO Romania as an Digital Marketing Specialist.

To be successful in this role and to enjoy your morning coffee with great colleagues, you will need:
• Bachelor`s degree, post-graduate is nice to have;
• 3+ years of hands-on paid search and paid social media campaigns;
• Very good digital background with strong experience in ad operations, campaign optimization and reporting;
• Proficient in Google ads (Search and Display), programmatic, SEO, SEM, remarketing, FB ads, Youtube, Linkedin, email campaigns;
• General understanding of customer journeys and UX fundamentals;
• Experience in writing engaging ads aligned with keywords;
• Solid knowledge of website analytics tools (Google analytics) to track and report on performance;
• Proven experience in reporting and understanding relevant KPIs;
• Strong project and time management skills;
• B2B experience;
• Great team member with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude;
• Digital marketing qualifications are considered an asset;
• Proficient in English, speaking and writing.

Join us as and you will:
• Be part of the digital marketing team, with the role that is a combination of strategy, creative and project management;
• Drive online paid media strategy aligned with the company’s business and marketing goals;
• Coordinate external agencies to ensure that paid campaigns are continually optimized and keyword management executed;
• Assist with content strategy, generate inbound traffic and cultivate leads and sale;
• Define audience strategy for performance marketing and devise engaging digital campaigns;
• Manage SEO to increase web organic search visibility;
• Manage the company’s website & ensure everything is up to date and easy to follow by our customers;
• Conduct A/B testing;
• Ensure consistent tracking, analysis, and reporting of all digital KPIs;
• Evaluate end-to-end customer experience across multiple channels and customer touch points;
• Identify trends and insights and provide recommendations for optimizing performance and spend.

What do you get in return?
• You'll be supported by a professional and driven team;
• You will find a friendly environment & great opportunities;
• Friday is a half work day (ends at around 14:30);
• Meal tickets for each working day, vacation allowance;
• Medical insurance.

METRO is championing Independent Business. As the leading international player in wholesale trade and the largest sales line of METRO, we’re passionate about helping over 20 million customers with 20 million different sets of challenges, ambitions and dreams. We’re more than just a supplier; we are trusted relationship builders who understand and anticipate our customers’ needs. And we bring unique food expertise, outstanding global insights and decades of experience to make sure they have the best products, services and technologies to succeed.