Employer & Recruitment Marketing Social Media Specialist

With over 25 years of experience on the Romanian HR market, PROHUMAN APT (former APT Resources & Services) is the one of the biggest players in the industry, a force concentration evenly deployed across different specialties. Having approximate 4000 employees (mostly higher educated) in BPO and temporary work assignments, as of 2021, PROHUMAN APT ranks in the Top 3 HR providers in Romania.

- Bachelor’s degree in marketing, communication, or related field;
- 2+ years’ experience in digital marketing and social media;
- Excellent English, written and spoken, additional language skills are an advantage;
- Strong familiarity with the business applications and paid advertising of social media platforms (Facebook, Twitter, YouTube, LinkedIn, Glassdoor, Instagram);
- Hands on experience with basic design tools such as Photoshop, Illustrator, Canva need ability to resize images for specific platforms and do simple video editing;
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns;
- Strong written and verbal communication skills;
- Positive attitude and good team player.

- Execute social media strategy—contribute to research, benchmarking, and messaging;
- Generate, edit, publish, and share Employer Branding/Recruitment content daily (original text, graphics, video, and HTML) to owned social media platforms LinkedIn, Glassdoor etc.
- Monitor messaging that may affect our brand reputation among our employee and candidates and assist with negative reviews and news communications;
- Assist with internal company communications on our digital platforms;
- Build meaningful connections and encourage community members through dialog and messaging;
- Create and maintain company social media pages and profiles (for all platforms);
- Create and implement social media editorial calendar for our employee and candidate audiences;
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.