PR & Marketing Specialist – Cluj Napoca
ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.
Excellent English language skills, both verbal and written
At least 3 year’s experience in marketing of which at least 1 year in online marketing
Proficiency with Google Analytics and web analysis tools
Working knowledge of market research, surveys, and data analytics
Experience in running successfully ad campaigns
Strong understanding of Microsoft Office programs
Proven experience in conversation / moderation on social media – Facebook, Twitter, LinkedIn but also in online media in general
Strong written communication skills copywriting skills (blogger Experienced it’s a plus).
Develop, implement, and track marketing programs such as email, social media, or digital campaigns
Responsible for the placements and the negotiation of price for all the ad placements for specific favorite sites
Ensure all media inventory (times, days, lengths and sizes of placements) is purchased within budget and that advertisements are seen by the most people possible for that target audience within budget
Analyse and report on the performance and efficiency of campaigns
Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
Proofread, and edit creative and technical content and promote it in social media, through blogs, article posts,etc
Brainstorm with team members new methods to promote the company’s image
Gather and analyze information on customer needs and preferences, as well as demographics and buying habits, with the goal of identifying potential markets for sales
Search external partners for various project and negotiate the entire collaboration (deadlines, fees, deliverables, etc)
Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature.