PR & Marketing Specialist – Cluj Napoca

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Angajator: ABC Human Capital
Domeniu:
  • Marketing
  • Publicitate - Agentii publicitate
  • Relatii Publice
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • Cluj Napoca
  • Actualizat la: 13.11.2021
    Remote work: On-site
    Scurta descriere a companiei

    ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
    Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
    Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
    Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

    Cerinte


    Excellent English language skills, both verbal and written
    At least 3 year’s experience in marketing of which at least 1 year in online marketing
    Proficiency with Google Analytics and web analysis tools
    Working knowledge of market research, surveys, and data analytics
    Experience in running successfully ad campaigns
    Strong understanding of Microsoft Office programs
    Proven experience in conversation / moderation on social media – Facebook, Twitter, LinkedIn but also in online media in general
    Strong written communication skills copywriting skills (blogger Experienced it’s a plus).

    Responsabilitati


    Develop, implement, and track marketing programs such as email, social media, or digital campaigns
    Responsible for the placements and the negotiation of price for all the ad placements for specific favorite sites
    Ensure all media inventory (times, days, lengths and sizes of placements) is purchased within budget and that advertisements are seen by the most people possible for that target audience within budget
    Analyse and report on the performance and efficiency of campaigns
    Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
    Proofread, and edit creative and technical content and promote it in social media, through blogs, article posts,etc
    Brainstorm with team members new methods to promote the company’s image
    Gather and analyze information on customer needs and preferences, as well as demographics and buying habits, with the goal of identifying potential markets for sales
    Search external partners for various project and negotiate the entire collaboration (deadlines, fees, deliverables, etc)
    Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature.

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