Digital Marketing Specialist
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Wolfpack Digital is one of the Top Strongest IT Employers from Cluj-Napoca (according to Brainspotting).
Our mission is to build an environment where human connections, growth and personal development matter the most.
Deep experience working in marketing or a similar type of role in the B2B software industry
Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging
Deep knowledge of PPC, mail marketing, and automated marketing flows
Digital campaigns experience: Campaign development & conceptualization, performance optimization and reporting
Pitch process management
Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded
Strong written and verbal communication skills—you've created content in past roles and can share writing samples and demonstrate writing proficiency through a test project
Strong analytical skills—proven ability to measure the efficacy of marketing initiatives and adjust accordingly
Understand the technical elements of a web and/or mobile product in order to communicate how they work and what benefits they bring to the customer
Effectively communicate and plan projects with design, marketing and product teams
In partnership with the CMO, you will ensure that all the product marketing efforts are focused on the right features and message at the right time for the appropriate accounts and buyer groups.
The ideal next colleague we want is a dependable, execution-focused contributor who loves to roll up their sleeves and "make it happen" in a fast-paced environment.
We are not looking for someone to say 'yes' or just be an 'order taker' but rather a strategic thinker who brings great ideas to the table and is always learning and proactive in their approach.
Becoming familiar with the company services and assets
Identify what makes our partners convert
Researching trends and marketing innovations
Build, test, optimize and execute marketing campaigns across all business verticals and segments
Implement marketing automation paths based on campaign workflows and/or internal processes in order to facilitate the efficient/scalable execution of our day-to-day marketing campaigns;
Campaign development & conceptualization
Campaign performance optimization & management/ reporting
Trafficking/ activity tag management/ data strategy
Assist with the lead management process which includes capturing, qualifying, and passing leads to sales teams for action
Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams
Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights
Build strong relationships with the sales team. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with your team
Marketing Playground: we are looking for someone who is not afraid to do bold things and wants to play while at work
Growing opportunities (chance to attend events, learning materials, training, mentorship with key specialists in the industry);
Financial benefits (salary, meal tickets, and bonuses that will be discussed at the interview based on your experience and skills);
Recurrent team building activities (bowling, shooting, cycling, marathons, parties, football, ping pong, rock climbing, etc.);
An amazing place to learn and grow together with super talented people;
A nice HQ in the center of Cluj-Napoca with parking spots and a green backyard.