Digital Marketing Specialist

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Employer: Wolfpack Digital
Domain:
  • IT Software
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • Cluj Napoca
  • Updated at: 07.10.2021
    Short company description

    Wolfpack Digital is one of the Top Strongest IT Employers from Cluj-Napoca (according to Brainspotting).

    Our mission is to build an environment where human connections, growth and personal development matter the most.

    #WeByte

    Requirements

    Deep experience working in marketing or a similar type of role in the B2B software industry

    Understanding of segmentation strategies, developing buyer groups, articulating customer pain points, and crafting client-facing messaging

    Deep knowledge of PPC, mail marketing, and automated marketing flows

    Digital campaigns experience: Campaign development & conceptualization, performance optimization and reporting

    Pitch process management

    Autonomous self-starter who thrives on a team where initiative and innovation are celebrated and rewarded

    Strong written and verbal communication skills—you've created content in past roles and can share writing samples and demonstrate writing proficiency through a test project

    Strong analytical skills—proven ability to measure the efficacy of marketing initiatives and adjust accordingly

    Understand the technical elements of a web and/or mobile product in order to communicate how they work and what benefits they bring to the customer

    Effectively communicate and plan projects with design, marketing and product teams

    Responsibilities

    In partnership with the CMO, you will ensure that all the product marketing efforts are focused on the right features and message at the right time for the appropriate accounts and buyer groups.

    The ideal next colleague we want is a dependable, execution-focused contributor who loves to roll up their sleeves and "make it happen" in a fast-paced environment.
    We are not looking for someone to say 'yes' or just be an 'order taker' but rather a strategic thinker who brings great ideas to the table and is always learning and proactive in their approach.

    Becoming familiar with the company services and assets

    Identify what makes our partners convert

    Researching trends and marketing innovations

    Build, test, optimize and execute marketing campaigns across all business verticals and segments

    Implement marketing automation paths based on campaign workflows and/or internal processes in order to facilitate the efficient/scalable execution of our day-to-day marketing campaigns;

    Campaign development & conceptualization

    Campaign performance optimization & management/ reporting

    Trafficking/ activity tag management/ data strategy

    Assist with the lead management process which includes capturing, qualifying, and passing leads to sales teams for action

    Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams

    Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights

    Build strong relationships with the sales team. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with your team

    Other info

    Benefits:

    Marketing Playground: we are looking for someone who is not afraid to do bold things and wants to play while at work

    Growing opportunities (chance to attend events, learning materials, training, mentorship with key specialists in the industry);

    Financial benefits (salary, meal tickets, and bonuses that will be discussed at the interview based on your experience and skills);

    Recurrent team building activities (bowling, shooting, cycling, marathons, parties, football, ping pong, rock climbing, etc.);

    An amazing place to learn and grow together with super talented people;

    Medical insurance;

    Flexible schedule;

    Healthy snacks;

    7card subscription;

    A nice HQ in the center of Cluj-Napoca with parking spots and a green backyard.