Junior Email Marketing Specialist

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Employer: Veeam Software
Domain:
  • IT Software
  • Job type: full-time
    Job level: 0 - 1 years of experience
    Location:
  • BUCHAREST
  • Updated at: 05.10.2021

    This position is responsible for leading a variety of email marketing initiatives including but not limited to the development and execution of effective, appropriate, and timely email communications as well as the coordination & management of regional communication plans.



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    Represent the company through email communications to Veeam's database of customers/prospects, partners in Spain and Turkey


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    Plan and execute email marketing activities


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    Localization of regional communications via the internal localization team


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    Work collaboratively with other Veeam teams, including Field, Creative, Editorial, Localization, as well as Product Marketing, on the creation and execution of email marketing campaign components


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    Track and maintain email analytics and assess impact on business


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    Align email marketing activities with corporate guidelines, business objectives and best practices


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    Development and scheduling of segmented email campaigns; creation & execution of batch and trigger email campaigns in Marketo


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    A/B and multivariate testing to continually optimize impact of campaign efforts


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    Continuous improvement of EM processes




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    Experience with Email Marketing & Marketing Automation Platform is an advantage


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    Passion for digital marketing and/or communications


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    A self-starter with an ability to learn quickly


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    Creative and proactive at executing and analysis


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    Data-driven for planning and gathering results




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    Fluent English. Spanish or Turkish is a plus


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    Experience with Google Analytics or other web monitoring platforms


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    Basic knowledge of HTML and CSS is a plus


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    Experience with CRM systems and Marketing Automation Platforms, Marketo is preferred


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    Exceptional verbal and written communications skills


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    Higher education