Performance Marketing Specialist

Angajator: Cărturești
Domeniu:
  • Customer support - Client service
  • Internet - eCommerce
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 30.07.2021

    Carturesti.ro is looking for a Performance Marketing Specialist for our Digital Marketing team. You will be responsible, with the help of Digital Marketing Manager and in conjunction with our performance marketing agency, for creating, shaping and optimizing our digital performance and affiliate campaigns while also working with multiple internal teams including marketing, design and development to create and execute end-to-end marketing strategies.

    Responsibilities:

    • Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
    • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
    • Manage and grow our Affiliate Marketing programs (2Performant and Profitshare)
    • Identify trends and optimize accordingly
    • Brainstorm new and creative growth strategies
    • Analyze data to identify problems and opportunities
    • Review new technologies and keep the company at the forefront of developments in digital marketing
    Requirements
    • In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager. Reddit, TikTok and Bing Ads experience is a plus.
    • Affiliate marketing management experience is a plus.
    • Deep understanding of web analytics
    • Strong understanding of current online marketing concepts, strategies and best practices
    • Previous experience in a similar digital marketing role is preferred
    • Strong data analysis skills
    • Strategic and analytical thinking with the ability to translate data and insights into a robust marketing strategy
    • Excellent verbal and written communication skills
    • Self-motivated and willing to take on new challenges
    Benefits
    • A fast paced, high performing team.
    • Employee discounts for books&more
    • Monthly meal tickets
    • Public transport pass refund