Digital Loyalty Executive

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

ESSENTIAL REQUIREMENTS:

• Bachelor’s degree
• Understanding of CRM and CMS platforms (e.g. Salesforce, Drupal, MS Dynamics)
• Familiarity with data analysis as well as data management/governance principles
• Ability to synthesize analyses with clear recommendations in terms of added value to the business
• Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
• Computer proficiency (PowerPoint, Excel)
• Flexible and collaborative, team first, proactive attitude
• Understanding of the technology linked to the digital platforms (e.g. SEO, performance media)
• Creative thinking alongside ability to challenge and do things differently

. Key Success Factors
• Channel performance (sales, analytics)
• Optimization of the process and activities from the consumer perspective
• Accurate reporting and monitoring
• Efficient collaboration with key stakeholders

KEY ACCOUNTABILITIES:

Commercial & Communication
• Management of creative development of digital communications materials (e.g.: newsletters, website materials, content series), overviewing the digital agency
• Input and support with overall brand strategy (e.g. mechanics, content, communication)
• Performance media and database activities (e.g. newsletters, SMS, push notifications) via specialized agencies or automated tools
• Logistics related process management (e.g. prizes, redemptions) via operational partners

Development
• Business requirement consolidation for future developments
• Platform functionalities development - both in terms of base functionalities as well as projects/activation driven developments
• Maintenance and optimization of the website, overviewing the development agency

Reporting & Insights
• Sales and performance reporting
• Website consumer insights generation
• Reports and dashboard creation for internal audience
• Input into strategic decisions via analysis as well as exploration of opportunity spaces