Trade Marketing Specialist

De peste 70 de ani, ManpowerGroup reprezinta puntea de legatura intre milioane de persoane si piata muncii, prin brandurile sale Manpower, Experis, ManpowerGroup Solutions si Right Management. Compania este prezenta pe piata din Romania din 2003, iar in acesti ani peste 400 de clienti si zeci de mii de candidati au avut incredere in noi pentru a le oferi flexibilitatea, agilitatea, talentele, competentele si oportunitatile de care au nevoie. Indiferent daca va aflati la inceput de drum, sau sunteti profesionisti experimentati, brandurile ManpowerGroup va pot oferi oportunitatile potrivite de a va dezvolta, a dobandi noi abilitati si competente, a fi expusi la proiecte pline de provocari si a creste profesional.

Manpower is looking for a Trade Marketing Specialist for its client, a leading manufacturer of consumer products.

Requirements:

Degree in marketing, communications or equivalent;
Proven experience of 2-3 years as marketing specialist;
Exceptional communication and writing skills;
Advanced English.

Responsibilities:

Packaging:

Text review, corrections and approvals of RO labels / each brands;
Production of RO product labels: keep contact with printing houses in order to manage all product labels, which can be printed in RO;
Labelling report: prepare the report about labelled products;
RO translations and adaptation of each tasks, review websites continuously;
TV commercials: translate texts spots from EN/SP to RO;
Online communication: keep contact with online media agency, monitor the implementation of online media communication of the brands;
SRD – Romanian Dermatological Society – communication;
Brand communication in leaflets: adaptation of the design receiving from the BRANDS Marketing and translate the original text to RO;
Brand communication in B2B magazines: communicate all new products in the most important trade magazines in RO and keep contact with them;
Brand communication in stores: ->manage all POS materials in order to ensure the necessary number of units of each POS materials before actions start in the stores;
Order any of POS material locally, if it is necessary, keep contact with printing houses (: wobbler, crowner);
BrandBank Nielsen communication: providing up-to-date products of actual assortment to ensure up-to-date photos of each SKUs at BrandBank photo storage;
Internal:

Brand communication: prepare marketing/trade marketing presentations of each brands in Romanian;
Brand communication to sales force: prepare marketing/TM presentations in Romanian;
Tablet SharePoint communication: ensure all necessary marketing&trade marketing information/presentation for sales representatives;
Market reports:

Analyze Nielsen reports, prepare action plan based on the learnings and send it to RO Marketing + present to local Team (KAMs, Area Sales Manager, managing director).
BTL activities:

Samplings, promoter actions or any other BTL activities: plan, organize and monitor BTL activities with BTL agency and keep contact with them;
Tools (equipments, POS materials and samples) of BTL activities: ensure all tools, which are used during BTL activities, in volume and in quality on time.