Xaxis Campaign Manager

Employer: GroupM
Domain:
  • Internet - eCommerce
  • Media - Journalism
  • Advertising
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 14.06.2021
    Short company description

    GroupM is the world’s leading media investment group (Mindshare, MediaCom, Wavemaker, Essence, m/SIX, Xaxis), responsible for more than $48B in annual media investments by leading advertisers. We grow client’s brands and revenues with innovative and strategic use of media. Our global team of experts deliver actionable audience intelligence across the most expansive set of media platforms worldwide; trading expertise; market-leading brand-safe media; robust data and technology partnerships and solutions; addressable TV; content; sports and more.

    Requirements

    Strategic Responsibilities:

    Bridge the gap between sales (Engagement) and Trading
    Be creative - develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance
    Become a trusted advisor and expert within the programmatic trading field
    Actively engage in learning about other technologies and offerings
    Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied


    What you will need:

    2-3 years professional experience with digital marketing agency, ad network or other digital media company
    Ability to execute programmatic campaigns with experience including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
    Applied knowledge of 3rd party ad serving, website tracking and associated technologies
    Additional bonus to have past experience managing digital ad campaigns from implementation , optimisation to reporting for search/ social/ecommerce campaigns
    Knowledge and passion for digital marketing and Machine Learning: digital display, digital branding, video & mobile
    Bachelor degree in any of these disciplines are welcome
    Computer Science/ Information Technology
    Statistics, business analytics, or related quantitative program
    Marketing, Mass Communications, Arts
    Result-oriented with strong communication and analytical skills
    Ability to work both independently and under supervision once objectives have been set
    Ability to work within a fast-paced team environment
    Good command in written and spoken English
    At least basics in Microsoft Excel and PowerPoint
    Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.

    What you’ll bring:

    Your curiosity
    Your passion for media
    Self Initiative
    Adaptability
    Attention to details
    An open mind

    Responsibilities

    Day to day responsibilities:

    Work with local engagement team on pre-campaign planning
    Strategize and oversee campaigns on the DSPs and ensure optimal delivery and performance
    Use and analyze campaign data to develop insights and strategies for campaign optimization
    Deploy testing methodologies on campaigns under the guidance of Programmatic Trading Manager
    Assist in pitch preparation
    Work closely with assigned local/EMEA traders to improve knowledge (e.g Xaxis’ proprietary AI platform), impart best practices and share back good practices with the regional and wider team
    Work closely with our vendors / DSPs and internal teams to address and resolve process and technical issues throughout our business workflow.


    Strategic Responsibilities:

    Bridge the gap between sales (Engagement) and Trading
    Be creative - develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance
    Become a trusted advisor and expert within the programmatic trading field
    Actively engage in learning about other technologies and offerings
    Take an active role in developing broader programmatic strategic recommendations and best practices that can be applied

    Other info

    3 best things about the job:

    It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
    Opinions and ideas are highly encouraged, and everyone has a voice at Xaxis. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of Xaxis.
    It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday. In this role, you provide the rules to algorithms. How cool!

    More about Xaxis

    Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 40 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products.