B2B Digital Marketing & Performance Specialist
Established in 1993, Interbrands Marketing & Distribution is today one of the most important companies in the distribution and marketing of FMCG in Romania, and our goal is to remain at the forefront of the supply chain solutions, providing value and quality to our customers nationwide.
Enjoy the Right Choice!
• Working experience as an onsite Digital Marketing & Performance Specialist in B2C or B2B ecommerce, or for the online leg of an omni-channel business or for a marketplace. Proven experience in performance marketing and lead generation;
• 3-5 years professional experience in retail/FMCG and B2B is advantage;
• Experience in SEO and SEM;
• Freedom to create targeted lead generation marketing campaigns;
• Knowledge of promotional tools and online marketing tactics;
• Knowledge of e-commerce marketing, online consumer behavior, e-mail marketing;
• Ability to use online marketing tools, e-mailing, loyalty programs;
• Knowledge of GA, Hotjar, other analytical tools;
• Proficient with Microsoft Office;
• Higher education;
• Passionate, hardworking, analytical, persistent, cooperative attitude.
B2B Digital Marketing & Performance Specialist will actively participate in launching and monetization of Orbico eB2B platform.
• Planning, creating and implementing activities in the field of traffic acquisition on the B2B platform;
• Planning, conducting and managing online marketing campaigns with the scope of: building awareness, generating new leads and growing sales;
• Planning, conducting and managing marketing activities (email marketing, SMS, targeted promotions, segmented communication) to current customer database and manages tools to do it;
• Cooperation with external agencies and other departments on content creation & social media marketing;
• Responsibility for website positioning, SEO and SEM;
• Cooperation with the Sales department in reaching potential customers;
• Working on building customer acquisition funnels, tools for optimizing marketing campaigns (including creating a landing page);
• Generates reports and performance analysis for the digital & performance marketing activities;
• Works on conversion, cart value and customer journey;
• Actively participates in developments with group digital team.