CUSTOMER MARKETING MANAGER, Location: Bucharest/Remote

Employer: SalesConsulting
Domain:
  • Pharmacy - Health
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • nationwide
    Updated at: 11.05.2021
    Short company description

    Sales Consulting activates on the HR market since 1998, having a national coverage in several areas of expertise: recruiting and selection assessment center HR market mapping/due diligence projects, personnel leasing, payroll.

    Sales Consulting has 2 fully operational branches: Cluj-Napoca (also the head-office) and Bucharest.
    We are developing various projects (Recruitment, Training and Consultancy) in some of the most varied type of industries:
    - AUTOMOTIVE/PRODUCTION/ENGINEERING (Specialists and Middle & Top Management positions)
    - OUTSOURCING (BPO/SSC/CC)
    - IT & C (C++, C#, .NET, Java, Linux etc)
    - FMCG (sales & purchasing positions; all levels)
    - PHARMA (all levels)

    Requirements

     University degree in economics or business administration, sciences or engineering;
     Bachelor’s degree in Economics or Business;
     Proven experience in customer marketing/shopper marketing/ trade marketing/ or sales;
     Proven experience in developing and delivery of customer activation plans;
     Proven track record of excellent commercial acumen in shopper marketing area;
     Demonstrable leadership and influencing skills;
     Experience within FMCG shopper marketing, sales or marketing as an advantage;
     Very good analytical skills;
     Detailed understanding of shopper / customer marketing and shopper / customer behavior across all channels;
     Expertise in engaging and effective cooperation with sales teams;
     Good level of English.

    Responsibilities

    Lead Romania and Bulgaria CATMAN planning process with direct contribution to ComEx MAPs and 3/1 Plan;
     Represent Romania and Bulgaria in quarterly Customer Marketing review process with Area;
     Source of strategic expertise for Customer Marketing Managers, Sales and Brand owners in terms of category and channel trends for all product categories.
    Responsible for driving in-depth category expertise, shopper & customer research projects, category insight mining in order to provide business with full understanding of shopper / customer behavior / trends and new opportunities;
     Drive improvement of Customer Activities via in-depth analyses (pricing, promo tactics, competitive activity, customer strategy);
     Play active role in Core Assortment Strategy development (partnering with Customer Marketing and NRM);
     Lead strategic customer projects in cooperation with relevant KAMs (category building promotional strategies, category (shelf space) projects, engagement in strategic meetings (Top to Top);
     Defining category gaps & opportunities and creating recommendations to Brand owners, Customer Marketing Managers, Sales;
     Drive CATMAN capabilities within organization (Customer Marketing, Brand Marketing, Finance, Sales);
     Drive adoption of CATMAN tools in the organization.
    Collaborate with Area ComEx Team with focus on 3/1 Plan delivery;
     Collaborate with cross functional teams at in respect to customer actional plans;
     Support sales team with all CATMAN related projects;
     Support KAMs in building relationship with key trade partners.

    Other info

    Only the eligible candidates will be contacted. Thank you for your interest!