CUSTOMER MARKETING MANAGER, Location: Bucharest/Remote
Sales Consulting activates on the HR market since 1998, having a national coverage in several areas of expertise: recruiting and selection assessment center HR market mapping/due diligence projects, personnel leasing, payroll.
Sales Consulting has 2 fully operational branches: Cluj-Napoca (also the head-office) and Bucharest.
We are developing various projects (Recruitment, Training and Consultancy) in some of the most varied type of industries:
- AUTOMOTIVE/PRODUCTION/ENGINEERING (Specialists and Middle & Top Management positions)
- OUTSOURCING (BPO/SSC/CC)
- IT & C (C++, C#, .NET, Java, Linux etc)
- FMCG (sales & purchasing positions; all levels)
- PHARMA (all levels)
University degree in economics or business administration, sciences or engineering;
Bachelor’s degree in Economics or Business;
Proven experience in customer marketing/shopper marketing/ trade marketing/ or sales;
Proven experience in developing and delivery of customer activation plans;
Proven track record of excellent commercial acumen in shopper marketing area;
Demonstrable leadership and influencing skills;
Experience within FMCG shopper marketing, sales or marketing as an advantage;
Very good analytical skills;
Detailed understanding of shopper / customer marketing and shopper / customer behavior across all channels;
Expertise in engaging and effective cooperation with sales teams;
Good level of English.
Lead Romania and Bulgaria CATMAN planning process with direct contribution to ComEx MAPs and 3/1 Plan;
Represent Romania and Bulgaria in quarterly Customer Marketing review process with Area;
Source of strategic expertise for Customer Marketing Managers, Sales and Brand owners in terms of category and channel trends for all product categories.
Responsible for driving in-depth category expertise, shopper & customer research projects, category insight mining in order to provide business with full understanding of shopper / customer behavior / trends and new opportunities;
Drive improvement of Customer Activities via in-depth analyses (pricing, promo tactics, competitive activity, customer strategy);
Play active role in Core Assortment Strategy development (partnering with Customer Marketing and NRM);
Lead strategic customer projects in cooperation with relevant KAMs (category building promotional strategies, category (shelf space) projects, engagement in strategic meetings (Top to Top);
Defining category gaps & opportunities and creating recommendations to Brand owners, Customer Marketing Managers, Sales;
Drive CATMAN capabilities within organization (Customer Marketing, Brand Marketing, Finance, Sales);
Drive adoption of CATMAN tools in the organization.
Collaborate with Area ComEx Team with focus on 3/1 Plan delivery;
Collaborate with cross functional teams at in respect to customer actional plans;
Support sales team with all CATMAN related projects;
Support KAMs in building relationship with key trade partners.
Only the eligible candidates will be contacted. Thank you for your interest!