Omnichannel Specialist

Employer: Novartis Pharma Services Romania
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 13.04.2021
    Short company description

    Novartis este unul dintre liderii din industria medicala la nivel global si un angajator important, cu peste 120.000 de angajati. Compania are sediul central in Basel, Elvetia si ofera solutii inovatoare pentru nevoile, in continua crestere, ale pacientilor din intreaga lume. Produsele companiei sunt disponibile in peste 180 de tari la nivel mondial.

    Requirements

    The role has the focus to support in omni-channel campaign planning, executing and results monitoring to deliver the best customer experience throughout all the company touchpoints with customers, with special focus on Digital channels in cross collaboration with brand teams.

    This role interacts with local cross-functional teams (Marketing, Sales, Medical, Regulatory), also Finance, Patient Advocacy and Compliance and with Business Excellence Operations & Digital regional teams.
    The OCE specialist acts as a partner for the local team in designing and leading the development of omni channel campaigns adding value for the company and its customers, based on the insights emerged from customer interaction and market research while ensuring an high level of attention to patient safety, quality, time, cost and compliance. The role also aims to maintain the digital cultural transformation of Novartis Oncology organization, becoming a passionate advocate to drive operational efficiency with strong analytics and excellent organizational and inter-personal skills.

    Ideal background:
    •Tech Savvy - specialist in field of Digital Marketing, CRM & Multichannel Analytics
    •IT Knowledge: good knowledge of Social Media Promotional functionalities, Knowledge of Google Analytics Platform, Qlick View & Qlik Sense, MS Office
    •Experience in digital functions in leading/implementing different processes/digital assets – a plus
    •Understanding of the pharmaceutical industry and changes in the business model – a plus
    •Flexibility, fast adaptation, openness and pro-activity
    •Ability to manage multiple tasks and other priorities simultaneously
    •Communication and presentation skills
    •Virtual team collaboration experience – a plus
    •Fluency in English

    Responsibilities

    •In close partnership with brand teams, supports insights’ gathering process to understand customer needs and expectations in today’s digital world
    •Translate insights into omni channel recommendations aligned to brand strategy
    •Translate strategy into tactics that deliver results
    •Measure impact and generate valuable input for improving planning and execution
    •Support Hematology franchise in activating all communication channels and contents targeted to customers
    •Design integrated omni channel campaign monitoring KPIs and return on the investment
    •Analyze current business processes and activities, produce digital solutions for critical problems
    •Work with the regional and local teams to define new ideas, execute and measure omni-channel experiences that focus on improving business and customer value
    •Generate reports from CRM system, prepare dashboards, manage analytics and provide input to business teams.