PPC Specialist

Employer: Creatopy
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • Oradea
  • Updated at: 17.04.2021
    Short company description

    Introducing Creatopy.com, the efficient and intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams.

    We belong to an A-team of creative minds and open hearts, passionate about technology. We care about delivering the best CX, always knocking our clients’ socks off with our intuitive and productive platform.

    We put our hearts in creating the best quality designs that always win. Our magic dust is provided by Oradea, the city where our journey started.

    At Creatopy, we all embrace these values, so if you think you can find yourself among them, feel free to apply.

    Design, communicate, and shine!

    Requirements

    - Bachelor’s degree in Tech, Marketing, Business or similar field
    - No less than 2 years experience in PPC
    - Experience in data analysis and reporting
    - Proficiency in managing moderate to large scale PPC accounts (with budgets of min. $50k)
    - Excellent knowledge of paid advertising platforms (Google Ads (search, display, video), Facebook Ads and other advertising channels) and the ability to evaluate their usefulness and performance
    - Very good knowledge of Google Analytics and the ability to produce and interpret all types of reports (standard and custom) in order to create and optimize campaigns
    - The ability to work with Google Ads scripts in order to streamline the work of the team
    - The ability to transfer knowledge to mids and juniors, but also to engage in peer-to-peer discussions with other senior specialists
    - The existence of a positive track record of initiatives / proposals for paid advertising with positive results
    - Strong writing proficiency and content creation skills (for ads and landing pages)
    - Analytical skills, critical thinking, the ability to objectively analyse information and make rational decisions based on it
    - The ability to receive informed feedback and use it to improve the quality and performance of work
    - Strong attention to details
    - Proactive and highly organised, with strong time management and planning skills
    - The ability to easily adapt to new situations
    - Research and problem solving skills
    - Excellent teamwork skills

    Responsibilities

    - Formulate and implement effective paid advertising strategies
    Plan, create, and manage PPC campaigns across a variety of advertising channels (Google Ads, Microsoft Ads. Facebook Ads, etc.)
    - Full audit of a paid advertising account and make recommendations for optimization
    - Write engaging and concise ad copy and landing pages to boost conversion rates
    A/B testing ad creatives, setting up audiences, and optimizing for conversions
    - Keyword research and management (analyze search terms list, add PPC keywords and negative keywords)
    - Measure impact and effectiveness of campaigns by reporting on key performance indicators (CTR, conversion rate, cost per lead, etc.), while simultaneously thinking creatively about improvements and strategies to optimize campaigns
    - Oversee search and display platform accounts, implement advanced digital advertising campaigns. Execute on paid search campaigns, paid social, display and other paid media campaigns to optimize for company objectives
    - Tracking KPIs and producing useful reports for all major metrics, goals tracking, revenue tracking
    - Review competition strategies, strengths and opportunities
    - Actively participate in meetings and projects of the marketing team, with knowledge sharing, feedback, recommendations and initiatives
    - Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead, including updates to social media marketing, attribution, search and display advertising

    Other info

    Introducing Creatopy.com, the efficient and intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams.

    We belong to an A-team of creative minds and open hearts, passionate about technology. We care about delivering the best CX, always knocking our clients’ socks off with our intuitive and productive platform.

    We put our hearts in creating the best quality designs that always win. Our magic dust is provided by Oradea, the city where our journey started.

    At Creatopy, we all embrace these values, so if you think you can find yourself among them, feel free to apply.

    Design, communicate, and shine!