Digital Marketing Specialist

Employer: R Systems Europe SRL
Domain:
  • IT Software
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 14.04.2021
    Short company description

    R Systems is a global digital transformation leader that provides AI-driven solutions to clients across industries, through a broad range of technology & AI/analytics services.

    Requirements

    - Previous experience in marketing focused on technology based products or services and dealing with enterprise clients for a minimum of +2 years.
    - Good understanding of B2B customer engagement tactics and multiple marketing platforms.
    - Experience in implementing digital campaign, with an overview of the latest demand generation strategies
    - Advanced know-how in digital marketing techniques (PPC campaigns, Social Media campaigns)
    - Ability to work independently with limited direction in a fast-paced environment; must be a high-energy, motivated self-starter.
    - Impeccable English grammar and spelling.
    - Salesforce.com and HubSpot are a plus.

    Responsibilities

    - Create and execute online and digital content and manage digital campaign execution while achieving key performance metric goals, by testing, measuring, and implementing optimizations.
    - Execute the day-to-day delivery of email marketing campaigns, dedicated content, quarterly newsletter, invitations, online event materials, banners etc.
    - Craft content to promote top technology services offered by R Systems.
    - Plan and organize online webinars to support demand generation efforts.
    - Direct cooperation and support to sales department and sales activities.
    - Will keep up to date with the competitors’ data on the market and understands the business on the local market.
    - Follow the KPI established for the online environment.
    - Create monthly Facebook, SEO, Google Analytics, Youtube and CRM reporting.
    - Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines.