Digital Marketing Specialist

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Employer: R Systems Europe
Domain:
  • IT Software
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 20.04.2021
    Remote work: On-site
    Short company description

    R Systems is a global technology and analytics services company. We help our clients achieve speed-to-market, overcome digital barriers, and create business value with our specialized service offerings and consultative business approach. We speak the language of business as fluently as we do the language of technology. In other words, we speak digital. Our goal: accelerate our clients’ digital leadership.

    Requirements

    - Previous experience in marketing focused on technology based products or services and dealing with enterprise clients for a minimum of +2 years.
    - Good understanding of B2B customer engagement tactics and multiple marketing platforms.
    - Experience in implementing digital campaign, with an overview of the latest demand generation strategies
    - Advanced know-how in digital marketing techniques (PPC campaigns, Social Media campaigns)
    - Ability to work independently with limited direction in a fast-paced environment; must be a high-energy, motivated self-starter.
    - Impeccable English grammar and spelling.
    - Salesforce.com and HubSpot are a plus.

    Responsibilities

    - Create and execute online and digital content and manage digital campaign execution while achieving key performance metric goals, by testing, measuring, and implementing optimizations.
    - Execute the day-to-day delivery of email marketing campaigns, dedicated content, quarterly newsletter, invitations, online event materials, banners etc.
    - Craft content to promote top technology services offered by R Systems.
    - Plan and organize online webinars to support demand generation efforts.
    - Direct cooperation and support to sales department and sales activities.
    - Will keep up to date with the competitors’ data on the market and understands the business on the local market.
    - Follow the KPI established for the online environment.
    - Create monthly Facebook, SEO, Google Analytics, Youtube and CRM reporting.
    - Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines.

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