Junior online marketing specialist

HR Gold este o companie de resurse umane ce ofera servicii de recrutare si selectie personal.

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Totodata oferim posibilitatea potentialilor candidati ce sunt in cautarea unui loc de munca sa isi gasesca jobul dorit, luand in calcul experienta anterioara pentru posturile ce solicita acest lucru si informatiile specifice sau ii directionam pe candidatii ce sunt la inceput de drum sa isi aleaga un parcurs al carierei.

Basic knowledge in the online environment;
Computer operating skills: Windows, MS Office;
English – medium/advanced level;
Good analytical thinking;
Oriented towards innovation and new;
Ability to work under stress conditions and deadlines;
Ambitious, serious, persevering, optimistic, innovative person;
Experience with eMag Marketplace and 2Perfomant platforms is not mandatory, but it can be considered a plus.

For our partner, an online toy store and kids articles, we are looking for a Junior online marketing specialist in Bucharest.

Job description:

We are looking for an enthusiastic person willing to learn and develop. The induction period will include a training with all the necessary knowledge for the role, and the learning process will be made gradually.

Responsibilities:

You will be working with two platforms: eMag marketplace platform and 2Performant.

For eMag Marketplace platform management: eMag

Monitoring the categories performance in the market, competition promotion activities and marketing campaigns, in order to adapt eMAG’s campaigns strategy according with the trend;
Following up the Key Performance Indicators and proposing improvement measures and promo campaigns in order to reach the objectives;
Implementing paid campaigns (eMAG Ads), analyzing results (such as ROAS, ROI, CPC, Conversion Rate) and optimizing them;
Improving constantly the products category presentation/ listing adjustment on the website to show relevant information to the final customer;
Identifying promotional campaigns (eMAG umbrella campaigns) and implementing them on eMAG Marketplace platform;
Checking/editing product documentation, elaborating prices.

For the affiliate marketing platform management – 2Performant

Managing the promotional efforts for our brand and the daily basis operations of the affiliate program, including relations with affiliates, networks and partners;
Planning promotions to increase the performance of the programs;
Identifying and recruiting new affiliates/partners to promote our brand;
Negotiating and managing agreements and commission structures for affiliate partnerships;
Maintaining communication with the affiliates, e.g. provide information and materials about the sale events and tips&tricks that could help boost the performance of their promotional activity;
Tracking, managing and optimizing existing affiliate partnerships via marketing tools;
Synchronizing with graphic designers in order to create appealing visual content for various promotions;
Improving brand awareness online – creating appealing content for the brand’s website, affiliates’ websites and social media channels;
Coordinating monthly payments for the affiliate portfolio according to revenues;
Preparing reports regarding the performance of the: affiliate programs, SEO activity, and other partnerships;
Developing and communicating marketing strategies, campaign results and project recommendations;
Identifying various problems related to the website, orders, product feed, tracking, and solving them with the dedicated team.