Marketing Analytics and Operations - 1076912

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Employer: Hewlett Packard Enterprise
Domain:
  • IT Software
  • Job type: full-time
    Job level: 0 - 1 years of experience
    Location:
  • BUCHAREST
  • Updated at: 25.01.2021
    Short company description

    At Hewlett Packard Enterprise, our ideas propel our world faster. We’re an industry-leading technology company. And we’re accelerating everything we do. With the industry’s most comprehensive portfolio, our technology and services help transform our customers around the world to become more efficient, more productive and more secure. They enable our customers to go further. And our employees to develop, learn and advance their careers. Ready to change the world? No one’s doing it faster.
    Mission: We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.

    Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.

    Requirements

    If you have…
    BA or BS in Marketing or related field.
    3+ years marketing and/or operational experience.
    Experience in MRM or CRM applications a plus.
    Working knowledge of marketing principles, practices, tactics and tools.
    High-level knowledge of marketing activities and processes.
    Familiarity with offering category and company offerings/ strategy.
    Strong written/oral and communications and analytical skills.
    Strong interpersonal skills; ability to work as part of a team.
    Ability to interface effectively with multiple levels of the organization and functional disciplines.

    We offer:

    • A competitive salary and extensive social benefits

    • Diverse and dynamic work environment

    • Work-life balance and support for career development

    • An amazing life inside the element! Want to know more about it?

    Job:
    Marketing

    Job Level:
    Intermediate

    Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.


    HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.

    Responsibilities

    Marketing Analytics and Operations

    Job Description:

    Hewlett Packard Enterprise advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their mark on the world.

    We’re solving the world’s most complex challenges, and our people are at the forefront of progress

    The Marketing Analytics and Operations is responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. You may also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Your typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. You will also be responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing
    productivity and effectiveness.

    Are you ready to unleash your potential?

    In a typical day as an Marketing Analytics and Operations, you would:
    Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
    Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
    Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization.
    Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case.
    Document and communicate marketing requirements for systems to IT.
    Coordinate operational readiness and product launch activities.
    Reconcile market program spend to the planned budget.
    Drive adoption of common marketing processes and languages.