Marketing Analytics and Operations - 1076912

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

If you have…
BA or BS in Marketing or related field.
3+ years marketing and/or operational experience.
Experience in MRM or CRM applications a plus.
Working knowledge of marketing principles, practices, tactics and tools.
High-level knowledge of marketing activities and processes.
Familiarity with offering category and company offerings/ strategy.
Strong written/oral and communications and analytical skills.
Strong interpersonal skills; ability to work as part of a team.
Ability to interface effectively with multiple levels of the organization and functional disciplines.

We offer:

• A competitive salary and extensive social benefits

• Diverse and dynamic work environment

• Work-life balance and support for career development

• An amazing life inside the element! Want to know more about it?

Job:
Marketing

Job Level:
Intermediate

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.


HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.

Marketing Analytics and Operations

Job Description:

Hewlett Packard Enterprise advances the way people live and work. We bring together the brightest minds to create breakthrough technology solutions, helping our customers make their mark on the world.

We’re solving the world’s most complex challenges, and our people are at the forefront of progress

The Marketing Analytics and Operations is responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment. You may also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Your typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. You will also be responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing
productivity and effectiveness.

Are you ready to unleash your potential?

In a typical day as an Marketing Analytics and Operations, you would:
Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization.
Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case.
Document and communicate marketing requirements for systems to IT.
Coordinate operational readiness and product launch activities.
Reconcile market program spend to the planned budget.
Drive adoption of common marketing processes and languages.