Marketing Manager

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Employer: The KPI Institute
Domain:
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Cluj Napoca
  • Sibiu
  • nationwide
    Updated at: 17.03.2021
    Remote work: On-site
    Short company description

    The KPI Institute is a research institute specialized in business performance. It operates research programs in 12 practice domains ranging from strategy and KPIs to employee performance, and from customer service to innovation performance. Insights are disseminated through a variety of publications, subscriptions services and through a knowledge platform available to registered members. Support in deploying these insights in practice is offered through training and advisory services.

    The KPI Institute has developed the first KPI Management Framework and it operates , the result of a research program dedicated to documenting and cataloging how KPIs are used in practice. It is an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

    INTEGERPERFORM is the European arm of The KPI Institute, and it provides support at global level in research, training and advisory matters.

    Requirements

    We expect you to have:

    • Significant knowledge in media market (trends, evolution, marketing channels roles in commercial communication), consumer behavior, customer acquisition and customer retention;
    • Strong project management skills, being able to take ownership and responsibility for tasks to
    ensure they are completed to a high standard and on time;
    • Excellent people skills, with an ability to partner with a dynamic and young team;
    • Flexible and able to multitask; can work within a fast-moving environment, while also driving
    toward clarity and solutions; demonstrated resourcefulness in setting priorities and guiding
    investment in people and systems.
    • Hold a university degree preferably in Marketing or other similar disciplines;
    • Similar experience in another role for at least 2-3 years;
    • Excel in written and verbal English;
    • Conflict management & problem solving;
    • Critical Thinking;
    • Results Driven.

    Responsibilities

    Your main responsibilities include:

    • Develop, implement and monitor a coordinated marketing strategy at company level;
    • Increase The KPI Institute awareness in the market, trigger interest for target audience, bring
    qualified leads and generate traffic, so as to support the sales efforts;
    • Develop standards, systems and best practices for content creation and distribution;
    • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and
    optimized for search and user experience for all channels of content;
    • Propose integrated promotional campaigns for The KPI Institute’s products and services;
    • Collect insights and expectations from all internal interested parties and delegate tasks to
    the dedicated marketing team;
    • Monitor the proper implementations of the delegated tasks within the agreed SLAs;
    • Audit existing marketing materials, update them correspondingly and develop new
    materials, to serve internal stakeholders and external clients;
    • Support the marketing team with content for the promotional materials: brochures and
    catalogues, and maintain them up to date;
    • Audit the company’s websites and maintain them up to date;
    • Create specific product content (e.g. case studies, product webpage presentations,
    brochures) to articulate the benefits of our products to the world;
    • Conduct periodic competitive audits.

    Other info

    Benefits:
    • Fixed monthly rate and performance bonuses;
    • Meal tickets;
    • Private medical health insurance;
    • Flexible working hours;
    • Young and enthusiastic working environment.

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