Prepaid Campaign Manager
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At Telekom Romania, we work on developing innovative solutions to shape the digital world and bring people closer together – at home and at work, any-place, anytime. Telekom Romania has set out to re-imagine business in the digital age and is looking for doers that want to make an impact in an environment where sharing ideas fosters growth. We believe that we can transform the way we work by applying new emerging digital/information technologies to business opportunities and challenges. We are on a journey to further build our capabilities, and we are looking for talent to join us on that journey - to explore and innovate. You will be joining the Digital team of explorers with the primary goal of transforming through digital efforts. This includes the use of new cutting-edge technologies related to artificial intelligence, machine learning and advanced analytics.Cerinte
• Bachelor's degree in Marketing/Financial/Economics/Statistics
• At least 2 years of experience in marketing campaigns, marketing analysis, direct marketing or database marketing
• Experience in creating campaigns, coordinating the campaign calendar and the relationship with the beneficiaries and those who contribute to the execution of the campaigns
• Knowledge of campaigning tools/applications (knowledge of SAS CI is an advantage)
• Health Services for you and your family
• All you can read with Bookster!
• Flexible individual model of rights and benefits
• Special offers for holidays, banking services, trainings, etc.
• Personal and professional development:
• Manages marketing campaigns for Telekom card users in all stages of development from planning and research to execution and tracking / measuring results;
• Creates, develops and implements campaigns in various marketing and operational systems, including CRM, Marketing Automation, Reporting, and analytical tools;
• It follows the entire chain of creating the value of Telekom card customers: from the first sale (reactivation option, migration to another option, activation of add-ons, etc.) to their retention and collaborates with all structures involved: marketing, IT, Technical, etc;
• Follows the analyzes regarding the Telekom card users and based on them defines the segments and offers to be used in the campaigns;
• Defines the contact policy and the type of campaigns with which Telekom Card users are addressed depending on the age and use of Telekom services;
• Participates in the implementation process of the offers used in the campaigns by formulating the specific requirements clearly;
• Creates and executes tactical campaigns that educate and retain prepaid customers, stimulate demand and support business and revenue objectives;
• Ensures clear coordination and communication between the structures involved in defining and executing campaigns, as well as those directly affected by them: brand, legal, regulatory, front line (sales, call center), product and offer development, digital, etc.;
• Continuously improves the planning and execution process of campaigns.