Prepaid Campaign Manager

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Angajator: Orange Romania Communications
Domeniu:
  • Internet - eCommerce
  • Marketing
  • Telecomunicatii
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 20.11.2020
    Remote work: On-site
    Scurta descriere a companiei

    Orange Romania Communications este o companie parte a grupului Orange și o subsidiara Orange Romania din data de 30 septembrie 2021.
    Compania ofera atat asistenta, cat și servicii convergente de voce fix-mobil, internet in banda larga și televiziune pentru cei aproximativ 5 milioane de clienti ai sai. De asemenea, gestioneaza infrastructura de retea ce cuprinde pana la 90.000 de km de fibra optica și conecteaza in jur de 3 milioane de gospodarii.

    Cerinte

    REQUIREMENTS:

    • Bachelor's degree in Marketing/Financial/Economics/Statistics
    • At least 2 years of experience in marketing campaigns, marketing analysis, direct marketing or database marketing
    • Experience in creating campaigns, coordinating the campaign calendar and the relationship with the beneficiaries and those who contribute to the execution of the campaigns
    • Knowledge of campaigning tools/applications (knowledge of SAS CI is an advantage)

    OUR BENEFITS:

    • Health Services for you and your family
    • All you can read with Bookster!
    • Flexible individual model of rights and benefits
    • Special offers for holidays, banking services, trainings, etc.
    • Personal and professional development:


    Responsabilitati

    • Manages marketing campaigns for Telekom card users in all stages of development from planning and research to execution and tracking / measuring results;
    • Creates, develops and implements campaigns in various marketing and operational systems, including CRM, Marketing Automation, Reporting, and analytical tools;
    • It follows the entire chain of creating the value of Telekom card customers: from the first sale (reactivation option, migration to another option, activation of add-ons, etc.) to their retention and collaborates with all structures involved: marketing, IT, Technical, etc;
    • Follows the analyzes regarding the Telekom card users and based on them defines the segments and offers to be used in the campaigns;
    • Defines the contact policy and the type of campaigns with which Telekom Card users are addressed depending on the age and use of Telekom services;
    • Participates in the implementation process of the offers used in the campaigns by formulating the specific requirements clearly;
    • Creates and executes tactical campaigns that educate and retain prepaid customers, stimulate demand and support business and revenue objectives;
    • Ensures clear coordination and communication between the structures involved in defining and executing campaigns, as well as those directly affected by them: brand, legal, regulatory, front line (sales, call center), product and offer development, digital, etc.;
    • Continuously improves the planning and execution process of campaigns.

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