Marketing Automation Specialist

Moving forward is impossible without the initial drive to do things differently. Our business is all about the people we come across, whether it's in our everyday interactions or in our vision for the brand.

· Previous experience in analyzing data, email & SMS marketing (SMS gateways international providers experience is a plus);
· Ability to turn data into actionable insights;
· Organized, data-driven, analytical thinking, detail oriented and motivated, along with good interpersonal skills;
· HTML skills (basic-medium);
· Professional English level and good Excel understanding are a must;

· Responsible for conversion rates, as well as conversion rates and workflow optimization, for multiple brands;
· Large-scale daily and monthly budget monitoring;
· Close collaboration with acquisition teams for conversions path for multiple marketing funnels optimization purposes;
· Responsible for planning and implementing multichannel campaigns, either via email, SMS or web push, and finding ways of maximizing campaigns’ metrics and conversion performance;
· Manage the technical and creative requirements for new conversion protocols;
· Initiate, monitor and optimize automated flows, do autoresponders follow-up, as well as periodical newsletters and alerts, in order to drive meaningful engagement and increase revenues – within targets scope;
· Contacts database management, segmentation and list management responsibility;
· Presenting campaigns summary, offering insights and optimization recommendations.