Marketing & Communication Specialist

1.500.000. Acesta este numarul de pacienti care ne-au trecut pragul in decursul unui an. 1500 este numarul profesionistilor care fac parte din echipa Affidea Romania si care prin preocupare, integritate si respect mutual reusesc sa rasplateasca increderea pe care pacientii si doctorii o pun in mainile noastre.

About You:

You are an excellent writer and storyteller and you have the capacity to tell compelling stories. You comfortably write across various mediums with a strong understanding of the audience. You love developing creative ideas and related content, bringing the stories to life in various formats. You also have an extraordinary sense of how to build and manage community online via social channels (LinkedIn, Facebook, Twitter, Instagram). You are a voracious learner who is always looking to grow. You are a creative, open minded individual, who loves driving ideas from ideation to implementation.

Reporting to the Head of Marketing and Communication, you’ll collaborate as an integral part of the Marketing and Communication team at Corporate level that is passionate about our mission to improve the lives of people across Europe.

Qualifications:
• 3 years of experience in marketing, communications, public relations, advertising, social media
• Bachelor's degree in marketing, communications, public relations, journalism. Degree must be obtained through an accredited institution.
• In-depth knowledge in digital communications and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) and how each platform can be deployed in different scenarios.
• Experience with Google analytics, social media channels, Mail Chimp
• Demonstrated excellent writing experience in English
• Demonstrated excellent interpersonal relations and communication skills.
• Professional English (oral and writing)
• Basic design skills are beneficial

As a Marketing membre in Corporate team your responsibilities are:
Social media community management
• Preparing and implementing the social media strategy (LinkedIn, Facebook, Twitter, Instagram) to amplify company-wide priorities, aligning with the communications strategy
• Build and grow an affidea community via social channels
• Develop and publish relevant, original, high-quality content for all channels
• Develop KPIs, reporting on key metrics and informing strategy as needed based on performance data
• Ensure alignment between internal and external messages
• Purchasing targeted ad spend on well-performing social media platforms.
Content creation and strategy
• Create branded content (written, visual, video) as it pertains to coordinated campaigns, respecting brand identity;
• Crafting persuasive landing pages on the corporate website
• Researches and writes different marketing communications materials in collaboration with the clinical team; write content for the internal and external newsletters; prepare corporate presentations for internal and external communication
• Analyze performance of campaigns and make recommendations to improve deliverability, open rates, click-through rates and conversions.
Media and press
• Write press releases, op-eds, blogs, fact sheets, and other media communications to promote the company’s initiatives
• Execute the communications calendar to create content and plan specific, timely communications campaigns
• Plan and execute details for organizational events, as assigned.
• Implementing communication campaigns to increase brand awareness and recognition for the company.
• Support countries with communication and messaging guidelines in accordance with the company’s strategy and values.
• Monitoring press stories relating to the company and its brand and maximising opportunities for positive PR
• Identifying ‘new media’ opportunities as part of any proactive corporate communications strategy
• Works with functional team leaders to execute strategic planning activities for the department and for individual projects.
• Achieves desired results on time and within budget.

Affidea is well known at European level as an outstanding healthcare provider. But in the rapidly growing and evolving world of healthcare, there are always opportunities to build awareness of our mission. That’s where your role comes in.

Working within a talented team of marketers in 16 countries, you’ll implement customer communications initiatives, ensuring our key stakeholders are well informed throughout their customer journey and see value in the services we offer.