PPC Specialist

> Good knowledge and proven experience in Digital Marketing;
> At least 2-3 years experience in a similar position, especially Lead Generation Campaigns for services and online products;
> Proficiency with FB Ads, Google AdWords, Google Analytics, Google Data Studio and other specific tools;
> Copywriting skills;
> Individually Qualified in Google AdWords and/or Google Analytics represents an advantage.
> Ability to express your thoughts in English (written or spoken);
> Strong analytical skills;
> Self-organized and interested to constantly track the achieved results;
> Interested in continuous career development;
> Being responsible and proactive;
> Very good knowledge of UX & SEO principles;

> Design, implement and manage digital media campaigns for Zitec products and services, especially lead generation campaigns (other resources are available, such as landing page and banner creation, performance campaign specialist etc);
> Maintain, update and develop our websites according to the business needs;
> Create digital content (e.g. website, Facebook, Instagram, Twitter, LinkedIn);
> Configure, maintain and provide executive reports on campaigns performance, using real-time analytics tools;
> Stay up to date with the latest trends in terms of digital media tools;
> Suggest new strategies in order to increase our brand awareness and performance of lead generation campaigns.