British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.Cerinte
Knowledge, Skills & Experience
Minimum 2 years’ experience in a field position (preferably HoReCa);
Good negotiation and engagement skills for owner’s engagement;
Good understanding of trade marketing principles & what impactful comms means;
Developing and maintaining relationships with clients and commercial partners;
Project management experience;
Willingness to learn & proactivity & resilience;
Fluency in English;
Good level PC skills;
Attention to detail and execution;
Key role in implementing the actions deriving from the Events strategy plan, assess and present the opportunities for each brand by understanding the brand target consumers and key interest areas.
Negotiate, supports the content/activation development via feedback, execute the event implementation with the agreed suppliers.
Provides regular insights on events aspects in order to support product and brand awareness and sales.
This role should ensure that the events meet the needs of the Consumers and that data and research gained in the marketplace are fed back to relevant stakeholders in order to shape future events/entertainment strategy.
Responsible for implementing events platform, actively working with Brand teams, agencies and external suppliers;
Come up with innovative ideas on how to develop the FMC/PRRP events in order to ensure that BAT achieves and maintains competitive advantage;
Monitor events calendar and implements activations according to the allocated budget, brand needs and Entertainment strategy;
Implement Entertainment Activation Platform as per agreed in the Operational Plan via Own Events/Festivals and Traditional HoReCa;
Provide regular input on all relevant trends that influence the consumer and, hence, impacts on business;
Understand the full events market development in terms of industry and other FMCG’s events – comes with recommendation on what new opportunities are appearing on the markets or what events should be not signed anymore – low audience/ decreasing fit to the brand’s needs;
Propose changes to activity toolkits as required to respond to implementation issues;
Provide BAT events evaluation and competition events reviews;
Assist the Event Manager as required with insights regarding Entertainment channel in order to drive effective Brand implementation and communication across Entertainment channel.