Customer Relationship Management Specialist
Cu peste 200 de farmacii deschise la nivel national si 2.164.000 de clienti activi, Help Net Farma este din 1998 unul din cele mai puternice lanturi farmaceutice din Romania. In prezent, echipa noastra este formata dintr-un numar de 1.500 de angajati, atat personalul din farmacii, cat si specialistii din companie, care reprezinta cu succes viziunea Help Net de a oferi pacientilor un tratament personalizat cu sfaturi calificate, bazat pe empatie, incredere si experienta. Misiunea noastra este sa oferim cele mai bune solutii si competente profesionale si personale pentru starea de sanatate si de bine a pacientilor.
● A bachelor's degree in marketing, communication or a related field;
● A minimum of 3 - 5 years of experience as data mining, CRM specialist or similar work experience;
● Experience with CRM/Email management is a plus;
● Experience with business intelligence tools is an asset;
● Proficient with Microsoft Office suite;
● Analytical and strategic thinking;
● Ability to discern meaning from patterns and spot trends from data;
● Good problem-solving abilities and excellent communication skills;
● English - fluent (minimum B2 level).
● Set-up and manage direct marketing campaigns (cross sell, up sell, retention, renewal and new business campaign), ensuring that the right customer receives the right messages at the right time in the right channel;
● Manage and support the lead collection process and the lead monitoring activity of the internal persons responsible for these activities;
● Management of all external agencies and involvement within the direct marketing activities: e-mail; SMS, direct mailing;
● Collect and provide insight reports on customer behavior by analysing KPI performance & purchase conversion;
● Develop all materials used in direct communication with clients (scripts, SMS, letters, other necessary materials);
● Suggest implementing new applications tools for CRM actions in order to improve the customer experience;
● Assist Marketing Director and campaign manager with campaign plans to help determine targeting, strategies, campaign priorities, and strategic evolution.