Brand Project Delivery Executive

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Angajator: British American Tobacco
Domeniu:
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 25.04.2020
    Scurta descriere a companiei

    British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

    Cerinte

    Job purpose:

    Support the Strategic Project Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities. Manage given brand projects, ensure the execution is within brief and drive fact based reccomendations based on market analysis. Across market role which encompases more than one brand and has high implications on the portfolio ( legislative changes, specific entry in specific segments).

    Essential requirements:

    Fluent English (oral and written) - only advanced level;
    Computer proficiency (Word, Excel, Power-Point);
    Very good planning skills;
    Strong analytical skills & fast learner;
    Ability to synthesize larger amounts of data & different types of information;
    Good understanding of brands ecosystems and project management;
    Good management and interpersonal skills;
    Ability to make things happen (positive, pro-active, dynamic, flexible, pragmatic).

    Responsabilitati

    Key deliverables:

    Assist the Strategic project team in developing and executing brand project plans to meet the objectives and strategies.
    Work with Brand team in the preparation of cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level. Support in migration and special projects.
    Report and analyse brand performance in a clear, concise manner with focus on required actions.
    Analyse market research data to understand brand issues and market opportunities.
    Monitor & report projects from idea to delivery stage (engagement with stakeholders in factory, legal and trade deprtments).
    Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
    Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales.

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