Social Media Community Specialist

This job is no longer active!

View all jobs British American Tobacco active

View all jobs Social Media Community Specialist active on

View all jobs Marketing active on

View all jobs Advertising active on

Employer: British American Tobacco
  • Marketing
  • Advertising
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 18.11.2020
    Short company description

    British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.


    Job purpose and key deliverables:

    Part of the Social Media team, the Community Marketing Specialist is on a constant quest for identifying opportunities to engage with communities, both offline and online. Building strong relationships with users and identifying opportunities to engage with our communities, while actively managing the social media content and interactions are focus areas of this position.

    Essential requirements:

    • At least 3 years of experience in FMCG marketing, copywriting, management of social media platforms;
    • Strong experience in managing social media platforms and working with social listening and/or analytics tool;
    • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube;
    • Bachelor’s degree (preferably in Marketing, Communication or Liberal Arts);
    • Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written);
    • Strong creative skills, supported by analytical skills;
    • Computer proficiency (PowerPoint, Excel);
    • Flexible and collaborative, team first, proactive attitude;
    • Ability to build winning strategies and execute flawlessly.


    Key responsibilities:

    • Is actively participating in drafting the social media strategy, in line with the brand objectives;
    • Coordinates the agency in building a community around the products, also actively engaging in managing and maintaining the social media activity, attracting and interacting with targeted virtual communities and networks of users;
    • Creates and manages a community on our social media channels: Facebook, Instagram, YouTube etc, including active moderation and content publishing when necessary;
    • Takes part in third party events and communicates them via social media;
    • Constantly looks for opportunities to engage with different communities;
    • Proposes and executes different engagement mechanics in order to reach the yearly social media objectives;
    • Manages our social listening tools, analytics and planning;
    • Contributes to brand building activities through active moderation and daily management of our platforms;
    • Collects feedback from identified customers or customer segments to ensure their needs are met, providing themes, summary analyses and recommendations for changes based on customer input;
    • Analyzes the appropriate social data/metrics, insights and best practices in order to achieve the end results;
    • Delivers specified outcomes and offers recommendations for improvement within own area of activity;
    • Does social media listening, as well as research on competition or other best practice marketing cases in order to propose improvements;
    • Performs assignments as allocated by direct manager within own area of responsibility as to contribute to the department results;

    Applying to this job ad you give your consent for your information to be processed by British American Tobacco .
    Please read the Personal Data Processing Policy, British American Tobacco >>